How popular isThursday Plantation?
In September 2026, people searched for Thursday Plantation by name about 260 times in New Zealand, about the same as the previous year. These searches made up 13.5% of all New Zealand essential oil brand searches, placing Thursday Plantation fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about essential oil brands, Thursday Plantation appeared in one of the five answers and was the joint second most recommended of the five.
Thursday Plantation is the fourth most searched of 5 competitors and the joint second most recommended in AI answers.
doTERRAShare of searches 52.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
Young LivingShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Absolute EssentialShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Thursday PlantationShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
TisserandShare of searches 0.52%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thursday Plantation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Plantation is the joint second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best essential oil brands in New Zealand?”
Asked ChatGPT
“What's the best essential oil brand in New Zealand for home use?”
Searched Google, AI Overview
“essential oils nz”
Searched Google, AI Overview
“essential oil for diffuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which essential oil brands compete with Thursday Plantation?
Share of searches by month for doTERRA, Young Living, Absolute Essential, Thursday Plantation. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Absolute Essential | Thursday Plantation | Tisserand |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Nov 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Dec 2025 | 57.5% | 21.2% | 9.3% | 11.5% | 0.44% |
| Jan 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Feb 2026 | 48.1% | 23.1% | 12.5% | 15.4% | 0.96% |
| Mar 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Apr 2026 | 46.9% | 22.5% | 15% | 15% | 0.47% |
| May 2026 | 52% | 19.2% | 15.6% | 12.8% | 0.4% |
| Jun 2026 | 46.7% | 22.4% | 18.2% | 12.1% | 0.47% |
| Jul 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Aug 2026 | 52% | 15.6% | 12.8% | 19.2% | 0.4% |
| Sep 2026 | 52.1% | 20.3% | 13.5% | 13.5% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 1K | -23.1% | +0.1 points | |
| 2, moved from 3rd to 2nd | 20.3% | 390 | 0% | +4.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 13.5% | 260 | -18.8% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 13.5% | 260 | -45.8% | -5.7 pointsmoved from 2nd to 4th | |
| 5, held 5th | 0.52% | 10 | 0% | +0.1 points |
1.
doTERRA52.1%
Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.1 points.
20.3%
Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.7 points.
13.5%
Moved from 4th to 3rd. 260 estimated branded searches, -18.8% vs prior month. Share +0.7 points.
13.5%
Moved from 2nd to 4th. 260 estimated branded searches, -45.8% vs prior month. Share -5.7 points.
0.52%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Thursday Plantation and its closest rivals
Every comparison with Thursday Plantation
3 comparisons
How has branded search demand for Thursday Plantation changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Plantation in New Zealand held steady at 260.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand increased from 9.4% to 13.5%.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand peaked at 19.2% in August 2026 and was lowest at 9.4% in October 2025.
How did search popularity change for New Zealand essential oil brands in September 2026?
4 changes
In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.
In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.
In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.
doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.
How are Thursday Plantation’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thursday Plantation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thursday plantation
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