Essential oil brands in New Zealand:Which are most popular?
In September 2026, doTERRA was the most searched essential oil brand in New Zealand, accounting for 52.1% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Absolute Essential was mentioned most often, in four of the five answers. Absolute Essential was recommended most often, coming first in both responses that gave a list.
doTERRAShare of searches 52.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
Young LivingShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Absolute EssentialShare of searches 13.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- Thursday PlantationShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
TisserandShare of searches 0.52%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top essential oil brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Absolute Essential was mentioned most often, in four of the five answers. Absolute Essential was recommended most often, coming first in both answers that gave a list. doTERRA and Thursday Plantation tied for second. Young Living, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best essential oil brands in New Zealand?”
Asked ChatGPT
“What's the best essential oil brand in New Zealand for home use?”
Searched Google, AI Overview
“essential oils nz”
Searched Google, AI Overview
“essential oil for diffuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which essential oil brands do people search for most?
This chart shows how often people search Google for each essential oil brand by name. Each line represents a brand's share of searches for all five essential oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for doTERRA, Young Living, Absolute Essential, Thursday Plantation. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Absolute Essential | Thursday Plantation | Tisserand |
|---|---|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Nov 2025 | 57.6% | 21.2% | 11.5% | 9.4% | 0.36% |
| Dec 2025 | 57.5% | 21.2% | 9.3% | 11.5% | 0.44% |
| Jan 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Feb 2026 | 48.1% | 23.1% | 12.5% | 15.4% | 0.96% |
| Mar 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Apr 2026 | 46.9% | 22.5% | 15% | 15% | 0.47% |
| May 2026 | 52% | 19.2% | 15.6% | 12.8% | 0.4% |
| Jun 2026 | 46.7% | 22.4% | 18.2% | 12.1% | 0.47% |
| Jul 2026 | 49.8% | 23.9% | 12.9% | 12.9% | 0.5% |
| Aug 2026 | 52% | 15.6% | 12.8% | 19.2% | 0.4% |
| Sep 2026 | 52.1% | 20.3% | 13.5% | 13.5% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.1% | 1K | -23.1% | +0.1 points | |
| 2, moved from 3rd to 2nd | 20.3% | 390 | 0% | +4.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 13.5% | 260 | -18.8% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 13.5% | 260 | -45.8% | -5.7 pointsmoved from 2nd to 4th | |
| 5, held 5th | 0.52% | 10 | 0% | +0.1 points |
1.
doTERRA52.1%
Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.1 points.
20.3%
Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.7 points.
13.5%
Moved from 4th to 3rd. 260 estimated branded searches, -18.8% vs prior month. Share +0.7 points.
13.5%
Moved from 2nd to 4th. 260 estimated branded searches, -45.8% vs prior month. Share -5.7 points.
0.52%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among essential oil brands in New Zealand?
5 brands
In September 2026, doTERRA was the most searched among essential oil brands in New Zealand, with an estimated 1K branded searches, 52.1% of all searches for the five we track. Young Living is in 2nd place, 31.8 percentage points behind at 20.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| doTERRA | 57.6% → 52.1% | 57.6%Oct 2025 | 46.7%Jun 2026 | 1st |
| Young Living | 21.2% → 20.3% | 23.9%Jan 2026 | 15.6%Aug 2026 | 2nd |
| Absolute Essential | 11.5% → 13.5% | 18.2%Jun 2026 | 9.3%Dec 2025 | 3rd |
| Thursday Plantation | 9.4% → 13.5% | 19.2%Aug 2026 | 9.4%Oct 2025 | 4th |
| Tisserand | 0.36% → 0.52% | 0.96%Feb 2026 | 0.36%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand decreased from 57.6% to 52.1%.
- Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand decreased from 21.2% to 20.3%.
- Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand increased from 11.5% to 13.5%.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand increased from 9.4% to 13.5%.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand peaked at 57.6% in October 2025 and was lowest at 46.7% in June 2026.
- Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand peaked at 23.9% in January 2026 and was lowest at 15.6% in August 2026.
- Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand peaked at 18.2% in June 2026 and was lowest at 9.3% in December 2025.
- Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand peaked at 19.2% in August 2026 and was lowest at 9.4% in October 2025.
- Across the 12 months ending September 2026, Tisserand held steady: its share of searches among essential oil brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand essential oil brands in September 2026?
4 changes
In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches.
In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.
In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%.
doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.
Compare popularity between leading brands
- doTERRA vs Young Living: compare popularity
- doTERRA vs Absolute Essential: compare popularity
- doTERRA vs Thursday Plantation: compare popularity
- Young Living vs Absolute Essential: compare popularity
- Young Living vs Thursday Plantation: compare popularity
- Absolute Essential vs Thursday Plantation: compare popularity
- Compare any of these brands
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