Brandwave

Absolute Essential vs doTERRA:Which is more popular?

In September 2026, doTERRA had more branded searches than Absolute Essential among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Absolute Essential had 260. doTERRA made up 52.1% of all essential oil brand searches we track, and Absolute Essential accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Absolute Essential appeared in four of the five answers and doTERRA in one. Absolute Essential was mentioned before doTERRA in every answer.

Among essential oil brands in New Zealand in September 2026

Who do people search for more?

doTERRA, about 4 searches for every 1 for Absolute Essential

doTERRA 1K searchesAbsolute Essential 260 searches

Who does AI mention more?

Absolute Essential, mentioned in 4 of 5 answers, doTERRA in 1

Absolute Essential in 4 of 5doTERRA in 1 of 5

Who does AI recommend more?

Absolute Essential, named ahead of doTERRA in every answer

Absolute Essential first in 2doTERRA never first

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Top essential oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Absolute Essential was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. doTERRA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Absolute Essential was listed before doTERRA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Absolute Essential1st
  2. doTERRA2nd
  3. Thursday Plantation2nd
  4. Young Living–
  5. Tisserand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Absolute Essential4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doTERRA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Plantation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Young Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about essential oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Absolute Essential or doTERRA more popular in search?

This chart shows how often people search Google for Absolute Essential and doTERRA by name. Each line represents a brand's share of searches for all five essential oil brands we track, month by month, from searches in New Zealand.

Absolute Essential and doTERRA among essential oil brands in New Zealand, by month

Share of searches by month for doTERRA, Absolute Essential. The figures are in the table below the chart.

View monthly share of searches table
MonthdoTERRAYoung LivingAbsolute EssentialThursday PlantationTisserand
Oct 202557.6%21.2%11.5%9.4%0.36%
Nov 202557.6%21.2%11.5%9.4%0.36%
Dec 202557.5%21.2%9.3%11.5%0.44%
Jan 202649.8%23.9%12.9%12.9%0.5%
Feb 202648.1%23.1%12.5%15.4%0.96%
Mar 202649.8%23.9%12.9%12.9%0.5%
Apr 202646.9%22.5%15%15%0.47%
May 202652%19.2%15.6%12.8%0.4%
Jun 202646.7%22.4%18.2%12.1%0.47%
Jul 202649.8%23.9%12.9%12.9%0.5%
Aug 202652%15.6%12.8%19.2%0.4%
Sep 202652.1%20.3%13.5%13.5%0.52%

How has the Absolute Essential and doTERRA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand essential oil brands in September 2026?

2 changes

  1. In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches.

  2. doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Absolute Essential’s and doTERRA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absolute Essential

1 branded search term

  • absolute essential

doTERRA

1 branded search term

  • doterra

How the Brand Demand Index is measured

Other head-to-heads among essential oil brands

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