Gilmours vs Service Foods:Which is more popular?
In September 2026, Gilmours had more branded searches than Service Foods among wholesale and cash and carry stores in New Zealand. Gilmours had about 33,200 branded searches, while Service Foods had 5,570. Gilmours made up 23% of all wholesale and cash and carry store searches we track, and Service Foods accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about wholesale and cash and carry stores, Gilmours appeared in all four answers and Service Foods in none.
Who do people search for more?
Gilmours, about 6 searches for every 1 for Service Foods
Who does AI mention more?
Gilmours, mentioned in every answer we collected
Who does AI recommend more?
Gilmours, the only one of the two named
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Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gilmours appeared in all four answers. Service Foods did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gilmours1st
Moore Wilson's2nd
Trents3rd
Costco4th- Bidfood5th
Service Foods–- Toops–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gilmours4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moore Wilson's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trents3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Costco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bidfood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Service Foods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toops0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wholesale and cash and carry stores
4 answers
Asked ChatGPT
“Which cash and carry store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best cash and carry stores in New Zealand?”
Asked ChatGPT
“What's the best cash and carry store in New Zealand for stock for resale?”
Searched Google, AI Overview
“cash and carry stores”
Searched Google, AI Overview
“wholesale food suppliers nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Gilmours or Service Foods more popular in search?
This chart shows how often people search Google for Gilmours and Service Foods by name. Each line represents a brand's share of searches for all seven wholesale and cash and carry stores we track, month by month, from searches in New Zealand.
Share of searches by month for Gilmours, Service Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | Gilmours | Bidfood | Moore Wilson's | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 24.8% | 13.1% | 11% | 4.1% | 3.7% | 0.09% |
| Nov 2025 | 47.8% | 23.1% | 12.3% | 10.3% | 3.8% | 2.6% | 0.08% |
| Dec 2025 | 47.1% | 21.7% | 11.3% | 14.5% | 3% | 2.4% | 0.05% |
| Jan 2026 | 47.1% | 22.3% | 14.2% | 9.9% | 3.7% | 2.7% | 0.07% |
| Feb 2026 | 42.1% | 24.4% | 15.5% | 10.9% | 4.1% | 3% | 0.08% |
| Mar 2026 | 42.5% | 25.2% | 15.9% | 9.2% | 4.2% | 3% | 0.07% |
| Apr 2026 | 50.5% | 20.1% | 12.7% | 10.9% | 3.4% | 2.4% | 0.07% |
| May 2026 | 46.8% | 22.6% | 14.2% | 10.1% | 3.8% | 2.4% | 0.07% |
| Jun 2026 | 43% | 25.1% | 15.8% | 9.2% | 4.2% | 2.7% | 0.07% |
| Jul 2026 | 47.1% | 22.5% | 14.3% | 10.1% | 3.8% | 2.2% | 0.07% |
| Aug 2026 | 46.6% | 23% | 14.4% | 8.4% | 4.7% | 2.8% | 0.1% |
| Sep 2026 | 47.5% | 23% | 14.5% | 8.4% | 3.9% | 2.7% | 0.1% |
How has the Gilmours and Service Foods comparison changed over the last 12 months?
3 findings
- Gilmours was ahead of Service Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gilmours’ share of searches among wholesale and cash and carry stores in New Zealand moved from 24.8% to 23%, and its estimated monthly branded searches moved from 40.6K to 33.2K.
- Across the 12 months ending September 2026, Service Foods’ share of searches among wholesale and cash and carry stores in New Zealand moved from 4.1% to 3.9%, and its estimated monthly branded searches moved from 6.8K to 5.6K.
How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026?
2 changes
In September 2026, Service Foods lost share of searches among wholesale and cash and carry stores in New Zealand, from 4.7% to 3.9%.
Estimated monthly branded searches for Gilmours in New Zealand fell 18.4% over 12 measured months, from 40.6K to 33.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gilmours’ and Service Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gilmours
2 branded search terms
- gilmours
- gilmours meat
Service Foods
2 branded search terms
- service foods
- servicefoods
Other head-to-heads among wholesale and cash and carry stores
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