Costco vs Gilmours:Which is more popular?
In September 2026, Costco had more branded searches than Gilmours among wholesale and cash and carry stores in New Zealand. Costco had about 68,500 branded searches, while Gilmours had 33,200. Costco made up 47.5% of all wholesale and cash and carry store searches we track, and Gilmours accounted for 23%. When we asked ChatGPT and Google AI Overviews about wholesale and cash and carry stores, Gilmours appeared in all four answers and Costco in two. Gilmours was mentioned before Costco in every answer.
Who do people search for more?
Costco, about 2 searches for every 1 for Gilmours
Who does AI mention more?
Gilmours, mentioned in every answer we collected
Who does AI recommend more?
Gilmours, named ahead of Costco in every answer
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Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gilmours appeared in all four answers. Costco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gilmours was listed before Costco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gilmours1st
Moore Wilson's2nd
Trents3rd- Costco4th
- Bidfood5th
Service Foods–- Toops–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gilmours4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moore Wilson's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trents3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Costco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bidfood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Service Foods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toops0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wholesale and cash and carry stores
4 answers
Asked ChatGPT
“Which cash and carry store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best cash and carry stores in New Zealand?”
Asked ChatGPT
“What's the best cash and carry store in New Zealand for stock for resale?”
Searched Google, AI Overview
“cash and carry stores”
Searched Google, AI Overview
“wholesale food suppliers nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Costco or Gilmours more popular in search?
This chart shows how often people search Google for Costco and Gilmours by name. Each line represents a brand's share of searches for all seven wholesale and cash and carry stores we track, month by month, from searches in New Zealand.
Share of searches by month for Costco, Gilmours. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | Gilmours | Bidfood | Moore Wilson's | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 24.8% | 13.1% | 11% | 4.1% | 3.7% | 0.09% |
| Nov 2025 | 47.8% | 23.1% | 12.3% | 10.3% | 3.8% | 2.6% | 0.08% |
| Dec 2025 | 47.1% | 21.7% | 11.3% | 14.5% | 3% | 2.4% | 0.05% |
| Jan 2026 | 47.1% | 22.3% | 14.2% | 9.9% | 3.7% | 2.7% | 0.07% |
| Feb 2026 | 42.1% | 24.4% | 15.5% | 10.9% | 4.1% | 3% | 0.08% |
| Mar 2026 | 42.5% | 25.2% | 15.9% | 9.2% | 4.2% | 3% | 0.07% |
| Apr 2026 | 50.5% | 20.1% | 12.7% | 10.9% | 3.4% | 2.4% | 0.07% |
| May 2026 | 46.8% | 22.6% | 14.2% | 10.1% | 3.8% | 2.4% | 0.07% |
| Jun 2026 | 43% | 25.1% | 15.8% | 9.2% | 4.2% | 2.7% | 0.07% |
| Jul 2026 | 47.1% | 22.5% | 14.3% | 10.1% | 3.8% | 2.2% | 0.07% |
| Aug 2026 | 46.6% | 23% | 14.4% | 8.4% | 4.7% | 2.8% | 0.1% |
| Sep 2026 | 47.5% | 23% | 14.5% | 8.4% | 3.9% | 2.7% | 0.1% |
How has the Costco and Gilmours comparison changed over the last 12 months?
3 findings
- Costco was ahead of Gilmours in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Costco’s share of searches among wholesale and cash and carry stores in New Zealand moved from 43.2% to 47.5%, and its estimated monthly branded searches moved from 70.9K to 68.5K.
- Across the 12 months ending September 2026, Gilmours’ share of searches among wholesale and cash and carry stores in New Zealand moved from 24.8% to 23%, and its estimated monthly branded searches moved from 40.6K to 33.2K.
How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026?
2 changes
In September 2026, Costco gained share of searches among wholesale and cash and carry stores in New Zealand, from 46.6% to 47.5%.
Estimated monthly branded searches for Gilmours in New Zealand fell 18.4% over 12 measured months, from 40.6K to 33.2K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Costco’s and Gilmours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wholesale and cash and carry stores
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