How popular isMoore Wilson's?
In September 2026, people searched for Moore Wilson's by name about 12,100 times in New Zealand, a 33.1% decrease from the previous year. These searches made up 8.4% of all New Zealand wholesale and cash and carry store searches, placing Moore Wilson's fourth out of seven stores. When we asked both ChatGPT and Google AI Overviews about wholesale and cash and carry stores, Moore Wilson's appeared in three of the four answers and was the second most recommended of the seven.
Moore Wilson's is the fourth most searched of 7 competitors and the second most recommended in AI answers.
CostcoShare of searches 47.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
GilmoursShare of searches 23%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- BidfoodShare of searches 14.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Moore Wilson'sShare of searches 8.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Service FoodsShare of searches 3.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Moore Wilson's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Moore Wilson's is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gilmours1st
- Moore Wilson's2nd
Trents3rd- Costco4th
- Bidfood5th
- Service Foods–
- Toops–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gilmours4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moore Wilson's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trents3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Costco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bidfood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Service Foods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toops0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wholesale and cash and carry stores
4 answers
Asked ChatGPT
“Which cash and carry store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best cash and carry stores in New Zealand?”
Asked ChatGPT
“What's the best cash and carry store in New Zealand for stock for resale?”
Searched Google, AI Overview
“cash and carry stores”
Searched Google, AI Overview
“wholesale food suppliers nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which wholesale and cash and carry stores compete with Moore Wilson's?
Share of searches by month for Costco, Gilmours, Bidfood, Moore Wilson's, Service Foods, Trents. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | Gilmours | Bidfood | Moore Wilson's | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 24.8% | 13.1% | 11% | 4.1% | 3.7% | 0.09% |
| Nov 2025 | 47.8% | 23.1% | 12.3% | 10.3% | 3.8% | 2.6% | 0.08% |
| Dec 2025 | 47.1% | 21.7% | 11.3% | 14.5% | 3% | 2.4% | 0.05% |
| Jan 2026 | 47.1% | 22.3% | 14.2% | 9.9% | 3.7% | 2.7% | 0.07% |
| Feb 2026 | 42.1% | 24.4% | 15.5% | 10.9% | 4.1% | 3% | 0.08% |
| Mar 2026 | 42.5% | 25.2% | 15.9% | 9.2% | 4.2% | 3% | 0.07% |
| Apr 2026 | 50.5% | 20.1% | 12.7% | 10.9% | 3.4% | 2.4% | 0.07% |
| May 2026 | 46.8% | 22.6% | 14.2% | 10.1% | 3.8% | 2.4% | 0.07% |
| Jun 2026 | 43% | 25.1% | 15.8% | 9.2% | 4.2% | 2.7% | 0.07% |
| Jul 2026 | 47.1% | 22.5% | 14.3% | 10.1% | 3.8% | 2.2% | 0.07% |
| Aug 2026 | 46.6% | 23% | 14.4% | 8.4% | 4.7% | 2.8% | 0.1% |
| Sep 2026 | 47.5% | 23% | 14.5% | 8.4% | 3.9% | 2.7% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 68.5K | +1.6% | +0.9 points | |
| 2, held 2nd | 23% | 33.2K | -0.06% | +0.1 points | |
| 3, held 3rd | 14.5% | 20.8K | -0.1% | 0 points | |
| 4, held 4th | 8.4% | 12.1K | 0% | 0 points | |
| 5, held 5th | 3.9% | 5.6K | -18.2% | -0.8 points | |
| 6, held 6th | 2.7% | 3.8K | -5% | -0.1 points | |
| 7, held 7th | 0.1% | 140 | 0% | 0 points |
1.
Costco47.5%
Held 1st. 68.5K estimated branded searches, +1.6% vs prior month. Share +0.9 points.
2.
Gilmours23%
Held 2nd. 33.2K estimated branded searches, -0.06% vs prior month. Share +0.1 points.
3.Bidfood
14.5%
Held 3rd. 20.8K estimated branded searches, -0.1% vs prior month. Share 0 points.
8.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.9%
Held 5th. 5.6K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
6.
Trents2.7%
Held 6th. 3.8K estimated branded searches, -5% vs prior month. Share -0.1 points.
7.Toops
0.1%
Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Moore Wilson's and its closest rivals
Every comparison with Moore Wilson's
10 comparisons
How has branded search demand for Moore Wilson's changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moore Wilson's in New Zealand fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Moore Wilson's’ share of searches among wholesale and cash and carry stores in New Zealand decreased from 11% to 8.4%.
- Across the 12 months ending September 2026, Moore Wilson's’ share of searches among wholesale and cash and carry stores in New Zealand peaked at 14.5% in December 2025 and was lowest at 8.4% in August 2026.
How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026?
5 changes
In September 2026, Costco gained share of searches among wholesale and cash and carry stores in New Zealand, from 46.6% to 47.5%.
In September 2026, Service Foods lost share of searches among wholesale and cash and carry stores in New Zealand, from 4.7% to 3.9%.
Estimated monthly branded searches for Trents in New Zealand fell 36.7% over 12 measured months, from 6K to 3.8K in September 2026.
Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Gilmours in New Zealand fell 18.4% over 12 measured months, from 40.6K to 33.2K in September 2026.
How are Moore Wilson's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moore Wilson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- moore wilsons
- moorewilsons
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Where does Moore Wilson's compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wholesale and cash and carry stores | 4th of 7 | 8.4% | Shown above |
| Specialty grocers | 3rd of 7 | 23.7% | Show ranking |
Is Moore Wilson's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.