Bidfood vs Moore Wilson's:Which is more popular?

Name: Bidfood vs Moore Wilson's: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bidfood had more branded searches than Moore Wilson's among wholesale and cash and carry stores in New Zealand. Bidfood had about 20,800 branded searches, while Moore Wilson's had 12,100. Bidfood made up 14.5% of all wholesale and cash and carry store searches we track, and Moore Wilson's accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about wholesale and cash and carry stores, Moore Wilson's appeared in three of the four answers and Bidfood in one. Moore Wilson's was mentioned before Bidfood in two out of three answers that named either.

Among wholesale and cash and carry stores in New Zealand in September 2026

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Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Moore Wilson's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bidfood was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Moore Wilson's was listed before Bidfood in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gilmours	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Moore Wilson's	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Trents	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Costco	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Bidfood	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Service Foods	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Toops	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Gilmours4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Moore Wilson's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trents3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Costco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bidfood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Service Foods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toops0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wholesale and cash and carry stores

4 answers

Asked ChatGPT
“Which cash and carry store should I shop at in New Zealand?”
1. 1Moore Wilson's
2. 2Gilmours
3. 3Trents
4. 4Costco
Asked ChatGPT
“What are the best cash and carry stores in New Zealand?”
1. 1Gilmours
2. 2Bidfood
3. 3Costco
4. 4Trents
5. 5Moore Wilson's
Asked ChatGPT
“What's the best cash and carry store in New Zealand for stock for resale?”
1. 1Gilmours
2. 2Moore Wilson's
Searched Google, AI Overview
“cash and carry stores”
1. 1Gilmours
2. 2Trents
Searched Google, AI Overview
“wholesale food suppliers nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bidfood or Moore Wilson's more popular in search?

This chart shows how often people search Google for Bidfood and Moore Wilson's by name. Each line represents a brand's share of searches for all seven wholesale and cash and carry stores we track, month by month, from searches in New Zealand.

Bidfood and Moore Wilson's among wholesale and cash and carry stores in New Zealand, by month

Month	Costco	Gilmours	Bidfood	Moore Wilson's	Service Foods	Trents	Toops
Oct 2025	43.2%	24.8%	13.1%	11%	4.1%	3.7%	0.09%
Nov 2025	47.8%	23.1%	12.3%	10.3%	3.8%	2.6%	0.08%
Dec 2025	47.1%	21.7%	11.3%	14.5%	3%	2.4%	0.05%
Jan 2026	47.1%	22.3%	14.2%	9.9%	3.7%	2.7%	0.07%
Feb 2026	42.1%	24.4%	15.5%	10.9%	4.1%	3%	0.08%
Mar 2026	42.5%	25.2%	15.9%	9.2%	4.2%	3%	0.07%
Apr 2026	50.5%	20.1%	12.7%	10.9%	3.4%	2.4%	0.07%
May 2026	46.8%	22.6%	14.2%	10.1%	3.8%	2.4%	0.07%
Jun 2026	43%	25.1%	15.8%	9.2%	4.2%	2.7%	0.07%
Jul 2026	47.1%	22.5%	14.3%	10.1%	3.8%	2.2%	0.07%
Aug 2026	46.6%	23%	14.4%	8.4%	4.7%	2.8%	0.1%
Sep 2026	47.5%	23%	14.5%	8.4%	3.9%	2.7%	0.1%

How has the Bidfood and Moore Wilson's comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Moore Wilson's took it in December 2025, Bidfood took it in January 2026.
Across the 12 months ending September 2026, Bidfood’s share of searches among wholesale and cash and carry stores in New Zealand moved from 13.1% to 14.5%, and its estimated monthly branded searches moved from 21.5K to 20.8K.
Across the 12 months ending September 2026, Moore Wilson's’ share of searches among wholesale and cash and carry stores in New Zealand moved from 11% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026?

1 change

Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bidfood’s and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.