Bidfood vs Costco:Which is more popular?

Name: Bidfood vs Costco: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Costco had more branded searches than Bidfood among wholesale and cash and carry stores in New Zealand. Costco had about 68,500 branded searches, while Bidfood had 20,800. Costco made up 47.5% of all wholesale and cash and carry store searches we track, and Bidfood accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about wholesale and cash and carry stores, Costco appeared in two of the four answers and Bidfood in one. Bidfood and Costco were each mentioned first in one of the two answers that named either.

Among wholesale and cash and carry stores in New Zealand in September 2026

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Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Costco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bidfood was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bidfood and Costco were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gilmours	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Moore Wilson's	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Trents	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Costco	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Bidfood	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Service Foods	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Toops	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Gilmours4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Moore Wilson's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trents3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Costco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bidfood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Service Foods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toops0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wholesale and cash and carry stores

4 answers

Asked ChatGPT
“Which cash and carry store should I shop at in New Zealand?”
1. 1Moore Wilson's
2. 2Gilmours
3. 3Trents
4. 4Costco
Asked ChatGPT
“What are the best cash and carry stores in New Zealand?”
1. 1Gilmours
2. 2Bidfood
3. 3Costco
4. 4Trents
5. 5Moore Wilson's
Asked ChatGPT
“What's the best cash and carry store in New Zealand for stock for resale?”
1. 1Gilmours
2. 2Moore Wilson's
Searched Google, AI Overview
“cash and carry stores”
1. 1Gilmours
2. 2Trents
Searched Google, AI Overview
“wholesale food suppliers nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bidfood or Costco more popular in search?

This chart shows how often people search Google for Bidfood and Costco by name. Each line represents a brand's share of searches for all seven wholesale and cash and carry stores we track, month by month, from searches in New Zealand.

Bidfood and Costco among wholesale and cash and carry stores in New Zealand, by month

Month	Costco	Gilmours	Bidfood	Moore Wilson's	Service Foods	Trents	Toops
Oct 2025	43.2%	24.8%	13.1%	11%	4.1%	3.7%	0.09%
Nov 2025	47.8%	23.1%	12.3%	10.3%	3.8%	2.6%	0.08%
Dec 2025	47.1%	21.7%	11.3%	14.5%	3%	2.4%	0.05%
Jan 2026	47.1%	22.3%	14.2%	9.9%	3.7%	2.7%	0.07%
Feb 2026	42.1%	24.4%	15.5%	10.9%	4.1%	3%	0.08%
Mar 2026	42.5%	25.2%	15.9%	9.2%	4.2%	3%	0.07%
Apr 2026	50.5%	20.1%	12.7%	10.9%	3.4%	2.4%	0.07%
May 2026	46.8%	22.6%	14.2%	10.1%	3.8%	2.4%	0.07%
Jun 2026	43%	25.1%	15.8%	9.2%	4.2%	2.7%	0.07%
Jul 2026	47.1%	22.5%	14.3%	10.1%	3.8%	2.2%	0.07%
Aug 2026	46.6%	23%	14.4%	8.4%	4.7%	2.8%	0.1%
Sep 2026	47.5%	23%	14.5%	8.4%	3.9%	2.7%	0.1%

How has the Bidfood and Costco comparison changed over the last 12 months?

3 findings

Costco was ahead of Bidfood in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bidfood’s share of searches among wholesale and cash and carry stores in New Zealand moved from 13.1% to 14.5%, and its estimated monthly branded searches moved from 21.5K to 20.8K.
Across the 12 months ending September 2026, Costco’s share of searches among wholesale and cash and carry stores in New Zealand moved from 43.2% to 47.5%, and its estimated monthly branded searches moved from 70.9K to 68.5K.

How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026?

1 change

In September 2026, Costco gained share of searches among wholesale and cash and carry stores in New Zealand, from 46.6% to 47.5%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Bidfood’s and Costco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.