Gilmours vs Moore Wilson's:Which is more popular?
In September 2026, Gilmours had more branded searches than Moore Wilson's among wholesale and cash and carry stores in New Zealand. Gilmours had about 33,200 branded searches, while Moore Wilson's had 12,100. Gilmours made up 23% of all wholesale and cash and carry store searches we track, and Moore Wilson's accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about wholesale and cash and carry stores, Gilmours appeared in all four answers and Moore Wilson's in three. Gilmours was mentioned before Moore Wilson's in three out of four answers.
Who do people search for more?
Gilmours, about 3 searches for every 1 for Moore Wilson's
Who does AI mention more?
Gilmours, mentioned in every answer we collected
Who does AI recommend more?
Gilmours, named ahead of Moore Wilson's in 3 of 4 answers
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Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gilmours appeared in all four answers. Moore Wilson's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gilmours was listed before Moore Wilson's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gilmours1st
Moore Wilson's2nd
Trents3rd
Costco4th- Bidfood5th
Service Foods–- Toops–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gilmours4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Moore Wilson's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trents3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Costco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bidfood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Service Foods0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toops0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wholesale and cash and carry stores
4 answers
Asked ChatGPT
“Which cash and carry store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best cash and carry stores in New Zealand?”
Asked ChatGPT
“What's the best cash and carry store in New Zealand for stock for resale?”
Searched Google, AI Overview
“cash and carry stores”
Searched Google, AI Overview
“wholesale food suppliers nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Gilmours or Moore Wilson's more popular in search?
This chart shows how often people search Google for Gilmours and Moore Wilson's by name. Each line represents a brand's share of searches for all seven wholesale and cash and carry stores we track, month by month, from searches in New Zealand.
Share of searches by month for Gilmours, Moore Wilson's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Costco | Gilmours | Bidfood | Moore Wilson's | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 24.8% | 13.1% | 11% | 4.1% | 3.7% | 0.09% |
| Nov 2025 | 47.8% | 23.1% | 12.3% | 10.3% | 3.8% | 2.6% | 0.08% |
| Dec 2025 | 47.1% | 21.7% | 11.3% | 14.5% | 3% | 2.4% | 0.05% |
| Jan 2026 | 47.1% | 22.3% | 14.2% | 9.9% | 3.7% | 2.7% | 0.07% |
| Feb 2026 | 42.1% | 24.4% | 15.5% | 10.9% | 4.1% | 3% | 0.08% |
| Mar 2026 | 42.5% | 25.2% | 15.9% | 9.2% | 4.2% | 3% | 0.07% |
| Apr 2026 | 50.5% | 20.1% | 12.7% | 10.9% | 3.4% | 2.4% | 0.07% |
| May 2026 | 46.8% | 22.6% | 14.2% | 10.1% | 3.8% | 2.4% | 0.07% |
| Jun 2026 | 43% | 25.1% | 15.8% | 9.2% | 4.2% | 2.7% | 0.07% |
| Jul 2026 | 47.1% | 22.5% | 14.3% | 10.1% | 3.8% | 2.2% | 0.07% |
| Aug 2026 | 46.6% | 23% | 14.4% | 8.4% | 4.7% | 2.8% | 0.1% |
| Sep 2026 | 47.5% | 23% | 14.5% | 8.4% | 3.9% | 2.7% | 0.1% |
How has the Gilmours and Moore Wilson's comparison changed over the last 12 months?
3 findings
- Gilmours was ahead of Moore Wilson's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gilmours’ share of searches among wholesale and cash and carry stores in New Zealand moved from 24.8% to 23%, and its estimated monthly branded searches moved from 40.6K to 33.2K.
- Across the 12 months ending September 2026, Moore Wilson's’ share of searches among wholesale and cash and carry stores in New Zealand moved from 11% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026?
2 changes
Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Gilmours in New Zealand fell 18.4% over 12 measured months, from 40.6K to 33.2K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gilmours’ and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gilmours
2 branded search terms
- gilmours
- gilmours meat
Moore Wilson's
2 branded search terms
- moore wilsons
- moorewilsons
Other head-to-heads among wholesale and cash and carry stores
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