Brandwave

UX research tools in New Zealand:Which brands are most popular in search?

Optimal Workshop and UserTesting share the highest estimated Share of Search among UX research tools in New Zealand, at 41.7% in August 2026.

Share of Search, August 2026
  1. Optimal Workshop41.7%
  2. UserTesting41.7%
  3. Lyssna11.1%
  4. Maze4.6%
  5. Dovetail0.93%

Follow UX research tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the user research and usability testing tools New Zealand product and marketing teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among UX research tools in New Zealand, by month

Share of Search by month for Optimal Workshop, UserTesting, Lyssna, Maze. The figures are in the table below the chart.

View monthly share of search table
MonthOptimal WorkshopUserTestingLyssnaMazeDovetail
Oct 202545.1%36.6%7.3%9.8%1.2%
Nov 202536.8%44.8%5.7%9.2%3.4%
Dec 202531.1%52.5%6.6%8.2%1.6%
Jan 202631.8%54.1%7.1%4.7%2.4%
Feb 202637.2%45.3%7%9.3%1.2%
Mar 202639.1%34.8%13%9.8%3.3%
Apr 202632.4%46.5%9.9%8.5%2.8%
May 202634.7%42.7%8%13.3%1.3%
Jun 202628.4%53.4%6.8%10.2%1.1%
Jul 202629.5%53.4%8%8%1.1%
Aug 202641.7%41.7%11.1%4.6%0.93%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Optimal Workshop

    41.7%

    moved from 2nd to 1st · 450 estimated branded searches · +73.1% vs prior month · +12.1 points

  2. 2.UserTesting

    41.7%

    moved from 1st to 2nd · 450 estimated branded searches · -4.3% vs prior month · -11.7 points

  3. 3.Lyssna

    11.1%

    held 3rd · 120 estimated branded searches · +71.4% vs prior month · +3.2 points

  4. 4.Maze

    4.6%

    held 4th · 50 estimated branded searches · -28.6% vs prior month · -3.3 points

  5. 5.Dovetail

    0.93%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among UX research tools in New Zealand?

Optimal Workshop and UserTesting share the highest estimated Share of Search among UX research tools in New Zealand, at 41.7% in August 2026.

New Zealand UX research tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimal Workshop45.1% → 41.7%45.1%Oct 202528.4%Jun 20261st
UserTesting36.6% → 41.7%54.1%Jan 202634.8%Mar 20262nd
Lyssna7.3% → 11.1%13%Mar 20265.7%Nov 20254th → 3rd
Maze9.8% → 4.6%13.3%May 20264.6%Aug 20263rd → 4th
Dovetail1.2% → 0.93%3.4%Nov 20250.93%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among UX research tools in New Zealand decreased from 45.1% to 41.7%.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand increased from 36.6% to 41.7%.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among UX research tools in New Zealand increased from 7.3% to 11.1%.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand decreased from 9.8% to 4.6%.
  • Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among UX research tools in New Zealand peaked at 45.1% in October 2025 and was lowest at 28.4% in June 2026.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand peaked at 54.1% in January 2026 and was lowest at 34.8% in March 2026.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among UX research tools in New Zealand peaked at 13% in March 2026 and was lowest at 5.7% in November 2025.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand peaked at 13.3% in May 2026 and was lowest at 4.6% in August 2026.
  • Across the 11 months ending August 2026, Dovetail’s estimated Share of Search among UX research tools in New Zealand peaked at 3.4% in November 2025 and was lowest at 0.93% in August 2026.
  • Across the 11 months ending August 2026, Lyssna rose from 4th to 3rd among UX research tools in New Zealand.
  • Across the 11 months ending August 2026, Maze fell from 3rd to 4th among UX research tools in New Zealand.
  • Across the 11 months ending August 2026, Dovetail held steady: its estimated Share of Search among UX research tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand UX research tools in August 2026?

  1. In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.

  2. In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.

  3. In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.

  4. In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record