Brandwave

How popular isMaze in search?

In August 2026, there were an estimated 50 branded searches for Maze in New Zealand which is down 37.5% over the last 11 months. Maze holds 4.6% estimated Share of Search among New Zealand UX research tools and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Optimal Workshop41.7%
  2. UserTesting41.7%
  3. Lyssna11.1%
  4. Maze4.6%
  5. Dovetail0.93%
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Which UX research tools compete with Maze?

Maze against UX research tools in New Zealand, by month

Share of Search by month for Optimal Workshop, UserTesting, Lyssna, Maze. The figures are in the table below the chart.

View monthly share of search table
MonthOptimal WorkshopUserTestingLyssnaMazeDovetail
Oct 202545.1%36.6%7.3%9.8%1.2%
Nov 202536.8%44.8%5.7%9.2%3.4%
Dec 202531.1%52.5%6.6%8.2%1.6%
Jan 202631.8%54.1%7.1%4.7%2.4%
Feb 202637.2%45.3%7%9.3%1.2%
Mar 202639.1%34.8%13%9.8%3.3%
Apr 202632.4%46.5%9.9%8.5%2.8%
May 202634.7%42.7%8%13.3%1.3%
Jun 202628.4%53.4%6.8%10.2%1.1%
Jul 202629.5%53.4%8%8%1.1%
Aug 202641.7%41.7%11.1%4.6%0.93%
Sep 2026—————

  1. 1.Optimal Workshop

    41.7%

    moved from 2nd to 1st · 450 estimated branded searches · +73.1% vs prior month · +12.1 points

  2. 2.UserTesting

    41.7%

    moved from 1st to 2nd · 450 estimated branded searches · -4.3% vs prior month · -11.7 points

  3. 3.Lyssna

    11.1%

    held 3rd · 120 estimated branded searches · +71.4% vs prior month · +3.2 points

  4. 4.Maze

    4.6%

    held 4th · 50 estimated branded searches · -28.6% vs prior month · -3.3 points

  5. 5.Dovetail

    0.93%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Maze and its closest rivals

How has branded search demand for Maze changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maze in New Zealand fell from 80 to 50.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand decreased from 9.8% to 4.6%.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand peaked at 13.3% in May 2026 and was lowest at 4.6% in August 2026.
  • Across the 11 months ending August 2026, Maze fell from 3rd to 4th among UX research tools in New Zealand.

How did search popularity change for New Zealand UX research tools in August 2026?

  1. In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.

  2. In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.

  3. In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.

  4. In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

How is Maze measured?

Brandwave collects information about searches that people make online using Maze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • maze design
  • maze testing
  • maze usability
  • maze user testing
  • maze ux
  • maze ux research

Do you work for Maze? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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