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How popular isUserTesting in search?

In August 2026, there were an estimated 450 branded searches for UserTesting in New Zealand which is up 50% over the last 11 months. UserTesting holds 41.7% estimated Share of Search among New Zealand UX research tools and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Optimal Workshop41.7%
  2. UserTesting41.7%
  3. Lyssna11.1%
  4. Maze4.6%
  5. Dovetail0.93%
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Which UX research tools compete with UserTesting?

UserTesting against UX research tools in New Zealand, by month

Share of Search by month for Optimal Workshop, UserTesting, Lyssna, Maze. The figures are in the table below the chart.

View monthly share of search table
MonthOptimal WorkshopUserTestingLyssnaMazeDovetail
Oct 202545.1%36.6%7.3%9.8%1.2%
Nov 202536.8%44.8%5.7%9.2%3.4%
Dec 202531.1%52.5%6.6%8.2%1.6%
Jan 202631.8%54.1%7.1%4.7%2.4%
Feb 202637.2%45.3%7%9.3%1.2%
Mar 202639.1%34.8%13%9.8%3.3%
Apr 202632.4%46.5%9.9%8.5%2.8%
May 202634.7%42.7%8%13.3%1.3%
Jun 202628.4%53.4%6.8%10.2%1.1%
Jul 202629.5%53.4%8%8%1.1%
Aug 202641.7%41.7%11.1%4.6%0.93%
Sep 2026—————

  1. 1.Optimal Workshop

    41.7%

    moved from 2nd to 1st · 450 estimated branded searches · +73.1% vs prior month · +12.1 points

  2. 2.UserTesting

    41.7%

    moved from 1st to 2nd · 450 estimated branded searches · -4.3% vs prior month · -11.7 points

  3. 3.Lyssna

    11.1%

    held 3rd · 120 estimated branded searches · +71.4% vs prior month · +3.2 points

  4. 4.Maze

    4.6%

    held 4th · 50 estimated branded searches · -28.6% vs prior month · -3.3 points

  5. 5.Dovetail

    0.93%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between UserTesting and its closest rivals

How has branded search demand for UserTesting changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UserTesting in New Zealand rose from 300 to 450.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand increased from 36.6% to 41.7%.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand peaked at 54.1% in January 2026 and was lowest at 34.8% in March 2026.

How did search popularity change for New Zealand UX research tools in August 2026?

  1. In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.

  2. In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.

  3. In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.

  4. In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

How is UserTesting measured?

Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • usertesting
  • usertesting com
  • usertesting nz
  • usertesting online
  • usertesting user testing

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How the Brand Demand Index is measured

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