Brandwave

How popular isLyssna in search?

In August 2026, there were an estimated 120 branded searches for Lyssna in New Zealand which is up 100% over the last 11 months. Lyssna holds 11.1% estimated Share of Search among New Zealand UX research tools and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Optimal Workshop41.7%
  2. UserTesting41.7%
  3. Lyssna11.1%
  4. Maze4.6%
  5. Dovetail0.93%
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Which UX research tools compete with Lyssna?

Lyssna against UX research tools in New Zealand, by month

Share of Search by month for Optimal Workshop, UserTesting, Lyssna, Maze. The figures are in the table below the chart.

View monthly share of search table
MonthOptimal WorkshopUserTestingLyssnaMazeDovetail
Oct 202545.1%36.6%7.3%9.8%1.2%
Nov 202536.8%44.8%5.7%9.2%3.4%
Dec 202531.1%52.5%6.6%8.2%1.6%
Jan 202631.8%54.1%7.1%4.7%2.4%
Feb 202637.2%45.3%7%9.3%1.2%
Mar 202639.1%34.8%13%9.8%3.3%
Apr 202632.4%46.5%9.9%8.5%2.8%
May 202634.7%42.7%8%13.3%1.3%
Jun 202628.4%53.4%6.8%10.2%1.1%
Jul 202629.5%53.4%8%8%1.1%
Aug 202641.7%41.7%11.1%4.6%0.93%
Sep 2026—————

  1. 1.Optimal Workshop

    41.7%

    moved from 2nd to 1st · 450 estimated branded searches · +73.1% vs prior month · +12.1 points

  2. 2.UserTesting

    41.7%

    moved from 1st to 2nd · 450 estimated branded searches · -4.3% vs prior month · -11.7 points

  3. 3.Lyssna

    11.1%

    held 3rd · 120 estimated branded searches · +71.4% vs prior month · +3.2 points

  4. 4.Maze

    4.6%

    held 4th · 50 estimated branded searches · -28.6% vs prior month · -3.3 points

  5. 5.Dovetail

    0.93%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Lyssna and its closest rivals

How has branded search demand for Lyssna changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lyssna in New Zealand rose from 60 to 120.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among UX research tools in New Zealand increased from 7.3% to 11.1%.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among UX research tools in New Zealand peaked at 13% in March 2026 and was lowest at 5.7% in November 2025.
  • Across the 11 months ending August 2026, Lyssna rose from 4th to 3rd among UX research tools in New Zealand.

How did search popularity change for New Zealand UX research tools in August 2026?

  1. In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.

  2. In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.

  3. In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.

  4. In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

How is Lyssna measured?

Brandwave collects information about searches that people make online using Lyssna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • lyssna
  • lyssna com
  • lyssna user testing
  • usability hub

Do you work for Lyssna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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