Lyssna vs Maze:Which is more popular by branded search in New Zealand?
In August 2026, Lyssna had more branded searches than Maze among UX research tools in New Zealand. Lyssna was estimated to have 120 branded searches compared to Maze’s 50, and held an 11.1% Share of Search versus Maze’s 4.6%.
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Which is more popular in search, Lyssna or Maze?
Compare the user research and usability testing tools New Zealand product and marketing teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lyssna, Maze. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimal Workshop | UserTesting | Lyssna | Maze | Dovetail |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.6% | 7.3% | 9.8% | 1.2% |
| Nov 2025 | 36.8% | 44.8% | 5.7% | 9.2% | 3.4% |
| Dec 2025 | 31.1% | 52.5% | 6.6% | 8.2% | 1.6% |
| Jan 2026 | 31.8% | 54.1% | 7.1% | 4.7% | 2.4% |
| Feb 2026 | 37.2% | 45.3% | 7% | 9.3% | 1.2% |
| Mar 2026 | 39.1% | 34.8% | 13% | 9.8% | 3.3% |
| Apr 2026 | 32.4% | 46.5% | 9.9% | 8.5% | 2.8% |
| May 2026 | 34.7% | 42.7% | 8% | 13.3% | 1.3% |
| Jun 2026 | 28.4% | 53.4% | 6.8% | 10.2% | 1.1% |
| Jul 2026 | 29.5% | 53.4% | 8% | 8% | 1.1% |
| Aug 2026 | 41.7% | 41.7% | 11.1% | 4.6% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Lyssna and Maze comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Lyssna took it in January 2026, Maze took it in February 2026, Lyssna took it in March 2026, Maze took it in May 2026, Lyssna took it in August 2026.
- Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among UX research tools in New Zealand moved from 7.3% to 11.1%, and its estimated monthly branded searches moved from 60 to 120.
- Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand moved from 9.8% to 4.6%, and its estimated monthly branded searches moved from 80 to 50.
How did search popularity change for New Zealand UX research tools in August 2026?
2 changes
In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.
In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Lyssna’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.