Optimal Workshop vs UserTesting:Which is more popular by branded search in New Zealand?
In August 2026, Optimal Workshop and UserTesting were level on Share of Search among UX research tools in New Zealand, with an estimated 450 branded searches each, at 41.7% estimated Share of Search each.
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Which is more popular in search, Optimal Workshop or UserTesting?
Compare the user research and usability testing tools New Zealand product and marketing teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimal Workshop, UserTesting. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimal Workshop | UserTesting | Lyssna | Maze | Dovetail |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.6% | 7.3% | 9.8% | 1.2% |
| Nov 2025 | 36.8% | 44.8% | 5.7% | 9.2% | 3.4% |
| Dec 2025 | 31.1% | 52.5% | 6.6% | 8.2% | 1.6% |
| Jan 2026 | 31.8% | 54.1% | 7.1% | 4.7% | 2.4% |
| Feb 2026 | 37.2% | 45.3% | 7% | 9.3% | 1.2% |
| Mar 2026 | 39.1% | 34.8% | 13% | 9.8% | 3.3% |
| Apr 2026 | 32.4% | 46.5% | 9.9% | 8.5% | 2.8% |
| May 2026 | 34.7% | 42.7% | 8% | 13.3% | 1.3% |
| Jun 2026 | 28.4% | 53.4% | 6.8% | 10.2% | 1.1% |
| Jul 2026 | 29.5% | 53.4% | 8% | 8% | 1.1% |
| Aug 2026 | 41.7% | 41.7% | 11.1% | 4.6% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Optimal Workshop and UserTesting comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: UserTesting took it in November 2025, Optimal Workshop took it in March 2026, UserTesting took it in April 2026.
- Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among UX research tools in New Zealand moved from 45.1% to 41.7%, and its estimated monthly branded searches moved from 370 to 450.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand moved from 36.6% to 41.7%, and its estimated monthly branded searches moved from 300 to 450.
How did search popularity change for New Zealand UX research tools in August 2026?
2 changes
In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.
In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Optimal Workshop’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimal Workshop
6 branded search terms
- optimal sort
- optimal workshop
- optimal workshop nz
- optimalworkshop
- optimalworkshop com
- treejack
UserTesting
5 branded search terms
- usertesting
- usertesting com
- usertesting nz
- usertesting online
- usertesting user testing
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