Dovetail vs Maze:Which is more popular by branded search in New Zealand?
In August 2026, Maze had more branded searches than Dovetail among UX research tools in New Zealand. Maze was estimated to have 50 branded searches compared to Dovetail’s 10, and held a 4.6% Share of Search versus Dovetail’s 0.93%.
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Which is more popular in search, Dovetail or Maze?
Compare the user research and usability testing tools New Zealand product and marketing teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maze, Dovetail. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimal Workshop | UserTesting | Lyssna | Maze | Dovetail |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.6% | 7.3% | 9.8% | 1.2% |
| Nov 2025 | 36.8% | 44.8% | 5.7% | 9.2% | 3.4% |
| Dec 2025 | 31.1% | 52.5% | 6.6% | 8.2% | 1.6% |
| Jan 2026 | 31.8% | 54.1% | 7.1% | 4.7% | 2.4% |
| Feb 2026 | 37.2% | 45.3% | 7% | 9.3% | 1.2% |
| Mar 2026 | 39.1% | 34.8% | 13% | 9.8% | 3.3% |
| Apr 2026 | 32.4% | 46.5% | 9.9% | 8.5% | 2.8% |
| May 2026 | 34.7% | 42.7% | 8% | 13.3% | 1.3% |
| Jun 2026 | 28.4% | 53.4% | 6.8% | 10.2% | 1.1% |
| Jul 2026 | 29.5% | 53.4% | 8% | 8% | 1.1% |
| Aug 2026 | 41.7% | 41.7% | 11.1% | 4.6% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Dovetail and Maze comparison changed over the last 12 months?
3 findings
- Maze was ahead of Dovetail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dovetail’s estimated Share of Search among UX research tools in New Zealand moved from 1.2% to 0.93%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand moved from 9.8% to 4.6%, and its estimated monthly branded searches moved from 80 to 50.
How did search popularity change for New Zealand UX research tools in August 2026?
1 change
In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dovetail’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.