Maze vs Optimal Workshop:Which is more popular by branded search in New Zealand?
In August 2026, Optimal Workshop had more branded searches than Maze among UX research tools in New Zealand. Optimal Workshop was estimated to have 450 branded searches compared to Maze’s 50, and held a 41.7% Share of Search versus Maze’s 4.6%.
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Which is more popular in search, Maze or Optimal Workshop?
Compare the user research and usability testing tools New Zealand product and marketing teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimal Workshop, Maze. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimal Workshop | UserTesting | Lyssna | Maze | Dovetail |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 36.6% | 7.3% | 9.8% | 1.2% |
| Nov 2025 | 36.8% | 44.8% | 5.7% | 9.2% | 3.4% |
| Dec 2025 | 31.1% | 52.5% | 6.6% | 8.2% | 1.6% |
| Jan 2026 | 31.8% | 54.1% | 7.1% | 4.7% | 2.4% |
| Feb 2026 | 37.2% | 45.3% | 7% | 9.3% | 1.2% |
| Mar 2026 | 39.1% | 34.8% | 13% | 9.8% | 3.3% |
| Apr 2026 | 32.4% | 46.5% | 9.9% | 8.5% | 2.8% |
| May 2026 | 34.7% | 42.7% | 8% | 13.3% | 1.3% |
| Jun 2026 | 28.4% | 53.4% | 6.8% | 10.2% | 1.1% |
| Jul 2026 | 29.5% | 53.4% | 8% | 8% | 1.1% |
| Aug 2026 | 41.7% | 41.7% | 11.1% | 4.6% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Maze and Optimal Workshop comparison changed over the last 12 months?
3 findings
- Optimal Workshop was ahead of Maze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand moved from 9.8% to 4.6%, and its estimated monthly branded searches moved from 80 to 50.
- Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among UX research tools in New Zealand moved from 45.1% to 41.7%, and its estimated monthly branded searches moved from 370 to 450.
How did search popularity change for New Zealand UX research tools in August 2026?
2 changes
In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.
In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Maze’s and Optimal Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maze
6 branded search terms
- maze design
- maze testing
- maze usability
- maze user testing
- maze ux
- maze ux research
Optimal Workshop
6 branded search terms
- optimal sort
- optimal workshop
- optimal workshop nz
- optimalworkshop
- optimalworkshop com
- treejack
Put your own brand in this comparison
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