Brandwave

Truck brands in New Zealand:Which brands are most popular in search?

In August 2026, Kenworth was the most searched among truck brands in New Zealand, with an estimated 3.8K branded searches and 36% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kenworth36%
  2. Scania23.3%
  3. Hino14.5%
  4. Fuso11.8%
  5. Isuzu Trucks5.9%
  6. UD Trucks5.9%
  7. DAF2.6%

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Share of SearchLeaderboard

Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among truck brands in New Zealand, by month

Share of Search by month for Kenworth, Scania, Hino, Fuso, Isuzu Trucks, UD Trucks, DAF. The figures are in the table below the chart.

View monthly share of search table
MonthKenworthScaniaHinoFusoIsuzu TrucksUD TrucksDAF
Oct 202530.1%28.9%15.4%12.2%5.4%5.7%2.3%
Nov 202529.5%26.9%12.9%18.2%5.3%5.1%2.3%
Dec 202531.6%26.2%13.7%14.3%5.4%5.9%2.9%
Jan 202632.3%25.9%13.7%13.7%6.3%5.3%2.7%
Feb 202630.9%24.9%14.3%14.8%6.2%6.7%2.3%
Mar 202631.2%25.3%13.5%14.8%6.5%6.6%2.2%
Apr 202631.5%24.6%17.1%12.4%5.5%6.2%2.8%
May 202631.7%25.4%16.6%11.9%6.3%5.6%2.6%
Jun 202632.4%25.8%15.8%11.9%5.9%5.3%2.8%
Jul 202634.5%23.7%15.3%12.3%6.2%5.6%2.4%
Aug 202636%23.3%14.5%11.8%5.9%5.9%2.6%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Kenworth

    36%

    held 1st · 3.8K estimated branded searches · +12.4% vs prior month · +1.5 points

  2. 2.Scania

    23.3%

    held 2nd · 2.5K estimated branded searches · +6% vs prior month · -0.4 points

  3. 3.Hino

    14.5%

    held 3rd · 1.5K estimated branded searches · +2.7% vs prior month · -0.7 points

  4. 4.Fuso

    11.8%

    held 4th · 1.3K estimated branded searches · +3.3% vs prior month · -0.5 points

  5. 5.Isuzu Trucks

    5.9%

    held 5th · 620 estimated branded searches · +1.6% vs prior month · -0.4 points

  6. 6.UD Trucks

    5.9%

    held 6th · 620 estimated branded searches · +12.7% vs prior month · +0.3 points

  7. 7.DAF

    2.6%

    held 7th · 280 estimated branded searches · +16.7% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among truck brands in New Zealand?

In August 2026, Kenworth was the most searched among truck brands in New Zealand, with an estimated 3.8K branded searches and 36% estimated Share of Search within this set. Scania is in 2nd place, 12.7 percentage points behind at 23.3% Share of Search.

New Zealand truck brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kenworth30.1% → 36%36%Aug 202629.5%Nov 20251st
Scania28.9% → 23.3%28.9%Oct 202523.3%Aug 20262nd
Hino15.4% → 14.5%17.1%Apr 202612.9%Nov 20253rd
Fuso12.2% → 11.8%18.2%Nov 202511.8%Aug 20264th
Isuzu Trucks5.4% → 5.9%6.5%Mar 20265.3%Nov 20256th → 5th
UD Trucks5.7% → 5.9%6.7%Feb 20265.1%Nov 20255th → 6th
DAF2.3% → 2.6%2.9%Dec 20252.2%Mar 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand increased from 30.1% to 36%.
  • Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands in New Zealand decreased from 28.9% to 23.3%.
  • Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand decreased from 15.4% to 14.5%.
  • Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand peaked at 36% in August 2026 and was lowest at 29.5% in November 2025.
  • Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand peaked at 17.1% in April 2026 and was lowest at 12.9% in November 2025.
  • Across the 11 months ending August 2026, Fuso’s estimated Share of Search among truck brands in New Zealand peaked at 18.2% in November 2025 and was lowest at 11.8% in August 2026.
  • Across the 11 months ending August 2026, Isuzu Trucks’ estimated Share of Search among truck brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 5.3% in November 2025.
  • Across the 11 months ending August 2026, UD Trucks’ estimated Share of Search among truck brands in New Zealand peaked at 6.7% in February 2026 and was lowest at 5.1% in November 2025.
  • Across the 11 months ending August 2026, Isuzu Trucks rose from 6th to 5th among truck brands in New Zealand.
  • Across the 11 months ending August 2026, UD Trucks fell from 5th to 6th among truck brands in New Zealand.
  • Across the 11 months ending August 2026, Fuso and DAF held steady: their estimated Share of Search among truck brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand truck brands in August 2026?

  1. In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.

  2. In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.

  3. In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.

  4. Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.

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