Fuso vs Hino:Which is more popular by branded search in New Zealand?
In August 2026, Hino had more branded searches than Fuso among truck brands in New Zealand. Hino was estimated to have 1.5K branded searches compared to Fuso’s 1.3K, and held a 14.5% Share of Search versus Fuso’s 11.8%.
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Which is more popular in search, Fuso or Hino?
Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hino, Fuso. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fuso and Hino comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fuso took it in November 2025, Hino took it in April 2026.
- Across the 11 months ending August 2026, Fuso’s estimated Share of Search among truck brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand moved from 15.4% to 14.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for New Zealand truck brands in August 2026?
2 changes
In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fuso’s and Hino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuso
14 branded search terms
- fuso
- fuso 4x4 canter
- fuso buses
- fuso canter
- fuso canter 616
- fuso co nz
- fuso fighter
- fuso near me
- fuso new zealand
- fuso nz
- fuso truck
- fuso trucks for sale
- mitsu fuso
- mitsu fuso canter
Hino
13 branded search terms
- hino
- hino 300
- hino 500
- hino 700
- hino co nz
- hino dutro
- hino dutro truck
- hino for sale
- hino near me
- hino nz
- hino ranger
- hino truck
- motor hino
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.