How popular isKenworth in search?
In August 2026, there were an estimated 3.8K branded searches for Kenworth in New Zealand which is up 7.6% over the last 11 months. Kenworth holds 36% estimated Share of Search among New Zealand truck brands and is ranked 1st of 7 competitors for search popularity.
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Which truck brands compete with Kenworth?
Share of Search by month for Kenworth, Scania, Hino, Fuso, Isuzu Trucks, UD Trucks, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 3.8K | +12.4% | +1.5 points | |
| 2, held 2nd | 23.3% | 2.5K | +6% | -0.4 points | |
| 3, held 3rd | 14.5% | 1.5K | +2.7% | -0.7 points | |
| 4, held 4th | 11.8% | 1.3K | +3.3% | -0.5 points | |
| 5, held 5th | 5.9% | 620 | +1.6% | -0.4 points | |
| 6, held 6th | 5.9% | 620 | +12.7% | +0.3 points | |
| 7, held 7th | 2.6% | 280 | +16.7% | +0.2 points |
1.
Kenworth36%
held 1st · 3.8K estimated branded searches · +12.4% vs prior month · +1.5 points
2.
Scania23.3%
held 2nd · 2.5K estimated branded searches · +6% vs prior month · -0.4 points
3.
Hino14.5%
held 3rd · 1.5K estimated branded searches · +2.7% vs prior month · -0.7 points
4.
Fuso
11.8%
held 4th · 1.3K estimated branded searches · +3.3% vs prior month · -0.5 points
5.9%
held 5th · 620 estimated branded searches · +1.6% vs prior month · -0.4 points
5.9%
held 6th · 620 estimated branded searches · +12.7% vs prior month · +0.3 points
7.
DAF2.6%
held 7th · 280 estimated branded searches · +16.7% vs prior month · +0.2 points
Compare search popularity between Kenworth and its closest rivals
How has branded search demand for Kenworth changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kenworth in New Zealand rose from 3.5K to 3.8K.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand increased from 30.1% to 36%.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand peaked at 36% in August 2026 and was lowest at 29.5% in November 2025.
How did search popularity change for New Zealand truck brands in August 2026?
4 changes
In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.
How is Kenworth measured?
Brandwave collects information about searches that people make online using Kenworth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- c509 kenworth
- k104 kenworth
- k220 kenworth
- kenworth
- kenworth com au
- kenworth emblem
- kenworth k100
- kenworth k108
- kenworth k200
- kenworth k220
- kenworth near me
- kenworth nz
- kenworth t610
- kenworth t659
- kenworth t680
- kenworth t909
- kenworth truck
- kenworth trucks for sale
- kenworth w900
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Is Kenworth your brand?
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