Kenworth vs Scania:Which is more popular by branded search in New Zealand?
In August 2026, Kenworth had more branded searches than Scania among truck brands in New Zealand. Kenworth was estimated to have 3.8K branded searches compared to Scania’s 2.5K, and held a 36% Share of Search versus Scania’s 23.3%.
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Which is more popular in search, Kenworth or Scania?
Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kenworth, Scania. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Kenworth and Scania comparison changed over the last 12 months?
3 findings
- Kenworth was ahead of Scania in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand moved from 30.1% to 36%, and its estimated monthly branded searches moved from 3.5K to 3.8K.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands in New Zealand moved from 28.9% to 23.3%, and its estimated monthly branded searches moved from 3.4K to 2.5K.
How did search popularity change for New Zealand truck brands in August 2026?
2 changes
In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kenworth’s and Scania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenworth
19 branded search terms
- c509 kenworth
- k104 kenworth
- k220 kenworth
- kenworth
- kenworth com au
- kenworth emblem
- kenworth k100
- kenworth k108
- kenworth k200
- kenworth k220
- kenworth near me
- kenworth nz
- kenworth t610
- kenworth t659
- kenworth t680
- kenworth t909
- kenworth truck
- kenworth trucks for sale
- kenworth w900
Scania
15 branded search terms
- 770 scania
- scania
- scania buses
- scania com
- scania group
- scania lorry for sale
- scania merchandise
- scania near me
- scania nz
- scania online
- scania r620
- scania truck
- scania v8
- scania wellington
- truck rc scania
Put your own brand in this comparison
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