How popular isScania in search?
In August 2026, there were an estimated 2.5K branded searches for Scania in New Zealand which is down 27.1% over the last 11 months. Scania holds 23.3% estimated Share of Search among New Zealand truck brands and is ranked 2nd of 7 competitors for search popularity.
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Which truck brands compete with Scania?
Share of Search by month for Kenworth, Scania, Hino, Fuso, Isuzu Trucks, UD Trucks, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 3.8K | +12.4% | +1.5 points | |
| 2, held 2nd | 23.3% | 2.5K | +6% | -0.4 points | |
| 3, held 3rd | 14.5% | 1.5K | +2.7% | -0.7 points | |
| 4, held 4th | 11.8% | 1.3K | +3.3% | -0.5 points | |
| 5, held 5th | 5.9% | 620 | +1.6% | -0.4 points | |
| 6, held 6th | 5.9% | 620 | +12.7% | +0.3 points | |
| 7, held 7th | 2.6% | 280 | +16.7% | +0.2 points |
1.
Kenworth36%
held 1st · 3.8K estimated branded searches · +12.4% vs prior month · +1.5 points
2.
Scania23.3%
held 2nd · 2.5K estimated branded searches · +6% vs prior month · -0.4 points
3.
Hino14.5%
held 3rd · 1.5K estimated branded searches · +2.7% vs prior month · -0.7 points
4.
Fuso
11.8%
held 4th · 1.3K estimated branded searches · +3.3% vs prior month · -0.5 points
5.9%
held 5th · 620 estimated branded searches · +1.6% vs prior month · -0.4 points
5.9%
held 6th · 620 estimated branded searches · +12.7% vs prior month · +0.3 points
7.
DAF2.6%
held 7th · 280 estimated branded searches · +16.7% vs prior month · +0.2 points
Compare search popularity between Scania and its closest rivals
How has branded search demand for Scania changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scania in New Zealand fell from 3.4K to 2.5K.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands in New Zealand decreased from 28.9% to 23.3%.
How did search popularity change for New Zealand truck brands in August 2026?
4 changes
In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.
How is Scania measured?
Brandwave collects information about searches that people make online using Scania’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- 770 scania
- scania
- scania buses
- scania com
- scania group
- scania lorry for sale
- scania merchandise
- scania near me
- scania nz
- scania online
- scania r620
- scania truck
- scania v8
- scania wellington
- truck rc scania
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Is Scania your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.