Brandwave

How popular isDAF in search?

In August 2026, there were an estimated 280 branded searches for DAF in New Zealand which held steady over the last 11 months. DAF holds 2.6% estimated Share of Search among New Zealand truck brands and is ranked 7th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Kenworth36%
  2. Scania23.3%
  3. Hino14.5%
  4. Fuso11.8%
  5. Isuzu Trucks5.9%
  6. UD Trucks5.9%
  7. DAF2.6%
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Which truck brands compete with DAF?

DAF against truck brands in New Zealand, by month

Share of Search by month for Kenworth, Scania, Hino, Fuso, Isuzu Trucks, UD Trucks, DAF. The figures are in the table below the chart.

View monthly share of search table
MonthKenworthScaniaHinoFusoIsuzu TrucksUD TrucksDAF
Oct 202530.1%28.9%15.4%12.2%5.4%5.7%2.3%
Nov 202529.5%26.9%12.9%18.2%5.3%5.1%2.3%
Dec 202531.6%26.2%13.7%14.3%5.4%5.9%2.9%
Jan 202632.3%25.9%13.7%13.7%6.3%5.3%2.7%
Feb 202630.9%24.9%14.3%14.8%6.2%6.7%2.3%
Mar 202631.2%25.3%13.5%14.8%6.5%6.6%2.2%
Apr 202631.5%24.6%17.1%12.4%5.5%6.2%2.8%
May 202631.7%25.4%16.6%11.9%6.3%5.6%2.6%
Jun 202632.4%25.8%15.8%11.9%5.9%5.3%2.8%
Jul 202634.5%23.7%15.3%12.3%6.2%5.6%2.4%
Aug 202636%23.3%14.5%11.8%5.9%5.9%2.6%
Sep 2026———————

  1. 1.Kenworth

    36%

    held 1st · 3.8K estimated branded searches · +12.4% vs prior month · +1.5 points

  2. 2.Scania

    23.3%

    held 2nd · 2.5K estimated branded searches · +6% vs prior month · -0.4 points

  3. 3.Hino

    14.5%

    held 3rd · 1.5K estimated branded searches · +2.7% vs prior month · -0.7 points

  4. 4.Fuso

    11.8%

    held 4th · 1.3K estimated branded searches · +3.3% vs prior month · -0.5 points

  5. 5.Isuzu Trucks

    5.9%

    held 5th · 620 estimated branded searches · +1.6% vs prior month · -0.4 points

  6. 6.UD Trucks

    5.9%

    held 6th · 620 estimated branded searches · +12.7% vs prior month · +0.3 points

  7. 7.DAF

    2.6%

    held 7th · 280 estimated branded searches · +16.7% vs prior month · +0.2 points

Compare search popularity between DAF and its closest rivals

How has branded search demand for DAF changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DAF in New Zealand held steady, from 270 to 280.
  • Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands in New Zealand held steady, from 2.3% to 2.6%.

How did search popularity change for New Zealand truck brands in August 2026?

  1. In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.

  2. In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.

  3. In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.

  4. Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.

How is DAF measured?

Brandwave collects information about searches that people make online using DAF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • daf truck
  • daf trucks for sale

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How the Brand Demand Index is measured

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