DAF vs UD Trucks:Which is more popular by branded search in New Zealand?
In August 2026, UD Trucks had more branded searches than DAF among truck brands in New Zealand. UD Trucks was estimated to have 620 branded searches compared to DAF’s 280, and held a 5.9% Share of Search versus DAF’s 2.6%.
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Which is more popular in search, DAF or UD Trucks?
Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UD Trucks, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the DAF and UD Trucks comparison changed over the last 12 months?
3 findings
- UD Trucks was ahead of DAF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands in New Zealand moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 270 to 280.
- Across the 11 months ending August 2026, UD Trucks’ estimated Share of Search among truck brands in New Zealand moved from 5.7% to 5.9%, and its estimated monthly branded searches moved from 670 to 620.
How did search popularity change for New Zealand truck brands in August 2026?
0 changes
Neither DAF nor UD Trucks moved beyond provider rounding among truck brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DAF’s and UD Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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