Hino vs Isuzu Trucks:Which is more popular by branded search in New Zealand?
In August 2026, Hino had more branded searches than Isuzu Trucks among truck brands in New Zealand. Hino was estimated to have 1.5K branded searches compared to Isuzu Trucks’ 620, and held a 14.5% Share of Search versus Isuzu Trucks’ 5.9%.
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Which is more popular in search, Hino or Isuzu Trucks?
Compare the truck brands New Zealand transport and trade businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hino, Isuzu Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | Kenworth | Scania | Hino | Fuso | Isuzu Trucks | UD Trucks | DAF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 28.9% | 15.4% | 12.2% | 5.4% | 5.7% | 2.3% |
| Nov 2025 | 29.5% | 26.9% | 12.9% | 18.2% | 5.3% | 5.1% | 2.3% |
| Dec 2025 | 31.6% | 26.2% | 13.7% | 14.3% | 5.4% | 5.9% | 2.9% |
| Jan 2026 | 32.3% | 25.9% | 13.7% | 13.7% | 6.3% | 5.3% | 2.7% |
| Feb 2026 | 30.9% | 24.9% | 14.3% | 14.8% | 6.2% | 6.7% | 2.3% |
| Mar 2026 | 31.2% | 25.3% | 13.5% | 14.8% | 6.5% | 6.6% | 2.2% |
| Apr 2026 | 31.5% | 24.6% | 17.1% | 12.4% | 5.5% | 6.2% | 2.8% |
| May 2026 | 31.7% | 25.4% | 16.6% | 11.9% | 6.3% | 5.6% | 2.6% |
| Jun 2026 | 32.4% | 25.8% | 15.8% | 11.9% | 5.9% | 5.3% | 2.8% |
| Jul 2026 | 34.5% | 23.7% | 15.3% | 12.3% | 6.2% | 5.6% | 2.4% |
| Aug 2026 | 36% | 23.3% | 14.5% | 11.8% | 5.9% | 5.9% | 2.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hino and Isuzu Trucks comparison changed over the last 12 months?
3 findings
- Hino was ahead of Isuzu Trucks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand moved from 15.4% to 14.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
- Across the 11 months ending August 2026, Isuzu Trucks’ estimated Share of Search among truck brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches moved from 640 to 620.
How did search popularity change for New Zealand truck brands in August 2026?
1 change
In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hino’s and Isuzu Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hino
13 branded search terms
- hino
- hino 300
- hino 500
- hino 700
- hino co nz
- hino dutro
- hino dutro truck
- hino for sale
- hino near me
- hino nz
- hino ranger
- hino truck
- motor hino
Isuzu Trucks
3 branded search terms
- isuzu truck
- isuzu trucks for sale
- isuzu trucks trucks
Put your own brand in this comparison
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