Brandwave

Travel eSIM providers in New Zealand:Which brands are most popular in search?

In August 2026, Airalo was the most searched among travel eSIM providers in New Zealand, with an estimated 13.8K branded searches and 53.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Airalo53.3%
  2. Holafly18.2%
  3. Saily14%
  4. Nomad eSIM7.9%
  5. Ubigi6.5%

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Share of SearchLeaderboard

Compare the travel eSIM providers New Zealanders take overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among travel eSIM providers in New Zealand, by month

Share of Search by month for Airalo, Holafly, Saily, Nomad eSIM, Ubigi. The figures are in the table below the chart.

View monthly share of search table
MonthAiraloHolaflySailyNomad eSIMUbigi
Oct 202554.9%22%10.1%6%7%
Nov 202558%19.8%9.1%6.8%6.3%
Dec 202556.3%23.3%8.6%6.6%5.2%
Jan 202656.5%21.9%8.6%6%7.1%
Feb 202652.7%25.6%9.3%5.8%6.6%
Mar 202651.2%25.7%11.3%5.2%6.6%
Apr 202648%21.4%18.5%6.1%6.1%
May 202652.5%22.9%12.4%6.2%6.1%
Jun 202651.5%19.4%16.9%6.9%5.4%
Jul 202652.4%19.8%15.3%7.2%5.3%
Aug 202653.3%18.2%14%7.9%6.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Airalo

    53.3%

    held 1st · 13.8K estimated branded searches · +10.9% vs prior month · +0.9 points

  2. 2.Holafly

    18.2%

    held 2nd · 4.7K estimated branded searches · +0.21% vs prior month · -1.6 points

  3. 3.Saily

    14%

    held 3rd · 3.6K estimated branded searches · 0% vs prior month · -1.3 points

  4. 4.Nomad eSIM

    7.9%

    held 4th · 2K estimated branded searches · +18.6% vs prior month · +0.6 points

  5. 5.Ubigi

    6.5%

    held 5th · 1.7K estimated branded searches · +35.2% vs prior month · +1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among travel eSIM providers in New Zealand?

In August 2026, Airalo was the most searched among travel eSIM providers in New Zealand, with an estimated 13.8K branded searches and 53.3% estimated Share of Search within this set. Holafly is in 2nd place, 35.1 percentage points behind at 18.2% Share of Search.

New Zealand travel eSIM providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Airalo54.9% → 53.3%58%Nov 202548%Apr 20261st
Holafly22% → 18.2%25.7%Mar 202618.2%Aug 20262nd
Saily10.1% → 14%18.5%Apr 20268.6%Jan 20263rd
Nomad eSIM6% → 7.9%7.9%Aug 20265.2%Mar 20265th → 4th
Ubigi7% → 6.5%7.1%Jan 20265.2%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand decreased from 54.9% to 53.3%.
  • Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand decreased from 22% to 18.2%.
  • Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers in New Zealand increased from 10.1% to 14%.
  • Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand increased from 6% to 7.9%.
  • Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 58% in November 2025 and was lowest at 48% in April 2026.
  • Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 25.7% in March 2026 and was lowest at 18.2% in August 2026.
  • Across the 11 months ending August 2026, Saily’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 18.5% in April 2026 and was lowest at 8.6% in January 2026.
  • Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 7.9% in August 2026 and was lowest at 5.2% in March 2026.
  • Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 7.1% in January 2026 and was lowest at 5.2% in December 2025.
  • Across the 11 months ending August 2026, Nomad eSIM rose from 5th to 4th among travel eSIM providers in New Zealand.
  • Across the 11 months ending August 2026, Ubigi fell from 4th to 5th among travel eSIM providers in New Zealand.

How did search popularity change for New Zealand travel eSIM providers in August 2026?

  1. In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.

  2. In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.

  3. In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.

  4. In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.

  5. In August 2026, Saily lost estimated Share of Search among travel eSIM providers in New Zealand, from 15.3% to 14%.

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