Holafly vs Ubigi:Which is more popular by branded search in New Zealand?
In August 2026, Holafly had more branded searches than Ubigi among travel eSIM providers in New Zealand. Holafly was estimated to have 4.7K branded searches compared to Ubigi’s 1.7K, and held an 18.2% Share of Search versus Ubigi’s 6.5%.
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Which is more popular in search, Holafly or Ubigi?
Compare the travel eSIM providers New Zealanders take overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holafly, Ubigi. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad eSIM | Ubigi |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 22% | 10.1% | 6% | 7% |
| Nov 2025 | 58% | 19.8% | 9.1% | 6.8% | 6.3% |
| Dec 2025 | 56.3% | 23.3% | 8.6% | 6.6% | 5.2% |
| Jan 2026 | 56.5% | 21.9% | 8.6% | 6% | 7.1% |
| Feb 2026 | 52.7% | 25.6% | 9.3% | 5.8% | 6.6% |
| Mar 2026 | 51.2% | 25.7% | 11.3% | 5.2% | 6.6% |
| Apr 2026 | 48% | 21.4% | 18.5% | 6.1% | 6.1% |
| May 2026 | 52.5% | 22.9% | 12.4% | 6.2% | 6.1% |
| Jun 2026 | 51.5% | 19.4% | 16.9% | 6.9% | 5.4% |
| Jul 2026 | 52.4% | 19.8% | 15.3% | 7.2% | 5.3% |
| Aug 2026 | 53.3% | 18.2% | 14% | 7.9% | 6.5% |
| Sep 2026 | — | — | — | — | — |
How has the Holafly and Ubigi comparison changed over the last 12 months?
3 findings
- Holafly was ahead of Ubigi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand moved from 22% to 18.2%, and its estimated monthly branded searches moved from 4.2K to 4.7K.
- Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand moved from 7% to 6.5%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
How did search popularity change for New Zealand travel eSIM providers in August 2026?
2 changes
In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Holafly’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.