How popular isHolafly in search?
In August 2026, there were an estimated 4.7K branded searches for Holafly in New Zealand which is up 13.2% over the last 11 months. Holafly holds 18.2% estimated Share of Search among New Zealand travel eSIM providers and is ranked 2nd of 5 competitors for search popularity.
Airalo53.3%
Holafly18.2%
Saily14%
Nomad eSIM7.9%
Ubigi6.5%
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Which travel eSIM providers compete with Holafly?
Share of Search by month for Airalo, Holafly, Saily, Nomad eSIM, Ubigi. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad eSIM | Ubigi |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 22% | 10.1% | 6% | 7% |
| Nov 2025 | 58% | 19.8% | 9.1% | 6.8% | 6.3% |
| Dec 2025 | 56.3% | 23.3% | 8.6% | 6.6% | 5.2% |
| Jan 2026 | 56.5% | 21.9% | 8.6% | 6% | 7.1% |
| Feb 2026 | 52.7% | 25.6% | 9.3% | 5.8% | 6.6% |
| Mar 2026 | 51.2% | 25.7% | 11.3% | 5.2% | 6.6% |
| Apr 2026 | 48% | 21.4% | 18.5% | 6.1% | 6.1% |
| May 2026 | 52.5% | 22.9% | 12.4% | 6.2% | 6.1% |
| Jun 2026 | 51.5% | 19.4% | 16.9% | 6.9% | 5.4% |
| Jul 2026 | 52.4% | 19.8% | 15.3% | 7.2% | 5.3% |
| Aug 2026 | 53.3% | 18.2% | 14% | 7.9% | 6.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.3% | 13.8K | +10.9% | +0.9 points | |
| 2, held 2nd | 18.2% | 4.7K | +0.21% | -1.6 points | |
| 3, held 3rd | 14% | 3.6K | 0% | -1.3 points | |
| 4, held 4th | 7.9% | 2K | +18.6% | +0.6 points | |
| 5, held 5th | 6.5% | 1.7K | +35.2% | +1.3 points |
1.
Airalo53.3%
held 1st · 13.8K estimated branded searches · +10.9% vs prior month · +0.9 points
2.
Holafly18.2%
held 2nd · 4.7K estimated branded searches · +0.21% vs prior month · -1.6 points
3.
Saily14%
held 3rd · 3.6K estimated branded searches · 0% vs prior month · -1.3 points
7.9%
held 4th · 2K estimated branded searches · +18.6% vs prior month · +0.6 points
5.
Ubigi6.5%
held 5th · 1.7K estimated branded searches · +35.2% vs prior month · +1.3 points
Compare search popularity between Holafly and its closest rivals
How has branded search demand for Holafly changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Holafly in New Zealand rose from 4.2K to 4.7K.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand decreased from 22% to 18.2%.
- Across the 11 months ending August 2026, Holafly’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 25.7% in March 2026 and was lowest at 18.2% in August 2026.
How did search popularity change for New Zealand travel eSIM providers in August 2026?
5 changes
In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.
In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.
In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.
In August 2026, Saily lost estimated Share of Search among travel eSIM providers in New Zealand, from 15.3% to 14%.
How is Holafly measured?
Brandwave collects information about searches that people make online using Holafly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- esim holafly
- esim holafly com
- holafly
- holafly data
- holafly esim
- holafly near me
- holafly new zealand
- holafly nz
- holafly travel esim
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Is Holafly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.