Brandwave

How popular isAiralo in search?

In August 2026, there were an estimated 13.8K branded searches for Airalo in New Zealand which is up 32.7% over the last 11 months. Airalo holds 53.3% estimated Share of Search among New Zealand travel eSIM providers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Airalo53.3%
  2. Holafly18.2%
  3. Saily14%
  4. Nomad eSIM7.9%
  5. Ubigi6.5%
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Which travel eSIM providers compete with Airalo?

Airalo against travel eSIM providers in New Zealand, by month

Share of Search by month for Airalo, Holafly, Saily, Nomad eSIM, Ubigi. The figures are in the table below the chart.

View monthly share of search table
MonthAiraloHolaflySailyNomad eSIMUbigi
Oct 202554.9%22%10.1%6%7%
Nov 202558%19.8%9.1%6.8%6.3%
Dec 202556.3%23.3%8.6%6.6%5.2%
Jan 202656.5%21.9%8.6%6%7.1%
Feb 202652.7%25.6%9.3%5.8%6.6%
Mar 202651.2%25.7%11.3%5.2%6.6%
Apr 202648%21.4%18.5%6.1%6.1%
May 202652.5%22.9%12.4%6.2%6.1%
Jun 202651.5%19.4%16.9%6.9%5.4%
Jul 202652.4%19.8%15.3%7.2%5.3%
Aug 202653.3%18.2%14%7.9%6.5%
Sep 2026—————

  1. 1.Airalo

    53.3%

    held 1st · 13.8K estimated branded searches · +10.9% vs prior month · +0.9 points

  2. 2.Holafly

    18.2%

    held 2nd · 4.7K estimated branded searches · +0.21% vs prior month · -1.6 points

  3. 3.Saily

    14%

    held 3rd · 3.6K estimated branded searches · 0% vs prior month · -1.3 points

  4. 4.Nomad eSIM

    7.9%

    held 4th · 2K estimated branded searches · +18.6% vs prior month · +0.6 points

  5. 5.Ubigi

    6.5%

    held 5th · 1.7K estimated branded searches · +35.2% vs prior month · +1.3 points

Compare search popularity between Airalo and its closest rivals

How has branded search demand for Airalo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Airalo in New Zealand rose from 10.4K to 13.8K.
  • Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand decreased from 54.9% to 53.3%.
  • Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 58% in November 2025 and was lowest at 48% in April 2026.

How did search popularity change for New Zealand travel eSIM providers in August 2026?

  1. In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.

  2. In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.

  3. In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.

  4. In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.

  5. In August 2026, Saily lost estimated Share of Search among travel eSIM providers in New Zealand, from 15.3% to 14%.

How is Airalo measured?

Brandwave collects information about searches that people make online using Airalo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • airalo
  • airalo app
  • airalo com
  • airalo e sim
  • airalo esim
  • airalo esim app
  • airalo esim plans
  • airalo esim review
  • airalo esims
  • airalo near me
  • airalo new zealand
  • airalo nz
  • airalo online
  • airalo review
  • airalo sim
  • airalo sim card
  • airalo travel esim
  • esim airalo

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How the Brand Demand Index is measured

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