Airalo vs Ubigi:Which is more popular by branded search in New Zealand?
In August 2026, Airalo had more branded searches than Ubigi among travel eSIM providers in New Zealand. Airalo was estimated to have 13.8K branded searches compared to Ubigi’s 1.7K, and held a 53.3% Share of Search versus Ubigi’s 6.5%.
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Which is more popular in search, Airalo or Ubigi?
Compare the travel eSIM providers New Zealanders take overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airalo, Ubigi. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad eSIM | Ubigi |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 22% | 10.1% | 6% | 7% |
| Nov 2025 | 58% | 19.8% | 9.1% | 6.8% | 6.3% |
| Dec 2025 | 56.3% | 23.3% | 8.6% | 6.6% | 5.2% |
| Jan 2026 | 56.5% | 21.9% | 8.6% | 6% | 7.1% |
| Feb 2026 | 52.7% | 25.6% | 9.3% | 5.8% | 6.6% |
| Mar 2026 | 51.2% | 25.7% | 11.3% | 5.2% | 6.6% |
| Apr 2026 | 48% | 21.4% | 18.5% | 6.1% | 6.1% |
| May 2026 | 52.5% | 22.9% | 12.4% | 6.2% | 6.1% |
| Jun 2026 | 51.5% | 19.4% | 16.9% | 6.9% | 5.4% |
| Jul 2026 | 52.4% | 19.8% | 15.3% | 7.2% | 5.3% |
| Aug 2026 | 53.3% | 18.2% | 14% | 7.9% | 6.5% |
| Sep 2026 | — | — | — | — | — |
How has the Airalo and Ubigi comparison changed over the last 12 months?
3 findings
- Airalo was ahead of Ubigi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airalo’s estimated Share of Search among travel eSIM providers in New Zealand moved from 54.9% to 53.3%, and its estimated monthly branded searches moved from 10.4K to 13.8K.
- Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand moved from 7% to 6.5%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
How did search popularity change for New Zealand travel eSIM providers in August 2026?
2 changes
In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Airalo’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airalo
18 branded search terms
- airalo
- airalo app
- airalo com
- airalo e sim
- airalo esim
- airalo esim app
- airalo esim plans
- airalo esim review
- airalo esims
- airalo near me
- airalo new zealand
- airalo nz
- airalo online
- airalo review
- airalo sim
- airalo sim card
- airalo travel esim
- esim airalo
Ubigi
9 branded search terms
- cellulardata ubigi com
- ubigi
- ubigi data
- ubigi esim
- ubigi esim review
- ubigi near me
- ubigi new zealand
- ubigi nz
- ubigi travel esim
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.