How popular isNomad eSIM in search?
In August 2026, there were an estimated 2K branded searches for Nomad eSIM in New Zealand which is up 78.9% over the last 11 months. Nomad eSIM holds 7.9% estimated Share of Search among New Zealand travel eSIM providers and is ranked 4th of 5 competitors for search popularity.
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Which travel eSIM providers compete with Nomad eSIM?
Share of Search by month for Airalo, Holafly, Saily, Nomad eSIM, Ubigi. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad eSIM | Ubigi |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 22% | 10.1% | 6% | 7% |
| Nov 2025 | 58% | 19.8% | 9.1% | 6.8% | 6.3% |
| Dec 2025 | 56.3% | 23.3% | 8.6% | 6.6% | 5.2% |
| Jan 2026 | 56.5% | 21.9% | 8.6% | 6% | 7.1% |
| Feb 2026 | 52.7% | 25.6% | 9.3% | 5.8% | 6.6% |
| Mar 2026 | 51.2% | 25.7% | 11.3% | 5.2% | 6.6% |
| Apr 2026 | 48% | 21.4% | 18.5% | 6.1% | 6.1% |
| May 2026 | 52.5% | 22.9% | 12.4% | 6.2% | 6.1% |
| Jun 2026 | 51.5% | 19.4% | 16.9% | 6.9% | 5.4% |
| Jul 2026 | 52.4% | 19.8% | 15.3% | 7.2% | 5.3% |
| Aug 2026 | 53.3% | 18.2% | 14% | 7.9% | 6.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.3% | 13.8K | +10.9% | +0.9 points | |
| 2, held 2nd | 18.2% | 4.7K | +0.21% | -1.6 points | |
| 3, held 3rd | 14% | 3.6K | 0% | -1.3 points | |
| 4, held 4th | 7.9% | 2K | +18.6% | +0.6 points | |
| 5, held 5th | 6.5% | 1.7K | +35.2% | +1.3 points |
1.
Airalo53.3%
held 1st · 13.8K estimated branded searches · +10.9% vs prior month · +0.9 points
2.
Holafly18.2%
held 2nd · 4.7K estimated branded searches · +0.21% vs prior month · -1.6 points
3.
Saily14%
held 3rd · 3.6K estimated branded searches · 0% vs prior month · -1.3 points
7.9%
held 4th · 2K estimated branded searches · +18.6% vs prior month · +0.6 points
5.
Ubigi6.5%
held 5th · 1.7K estimated branded searches · +35.2% vs prior month · +1.3 points
Compare search popularity between Nomad eSIM and its closest rivals
How has branded search demand for Nomad eSIM changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nomad eSIM in New Zealand rose from 1.1K to 2K.
- Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand increased from 6% to 7.9%.
- Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 7.9% in August 2026 and was lowest at 5.2% in March 2026.
- Across the 11 months ending August 2026, Nomad eSIM rose from 5th to 4th among travel eSIM providers in New Zealand.
How did search popularity change for New Zealand travel eSIM providers in August 2026?
5 changes
In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.
In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.
In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.
In August 2026, Saily lost estimated Share of Search among travel eSIM providers in New Zealand, from 15.3% to 14%.
How is Nomad eSIM measured?
Brandwave collects information about searches that people make online using Nomad eSIM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- getnomad app
- nomad esim data
- nomad esim near me
- nomad esim new zealand
- nomad esim nz
- nomad esim review
- nomadesim
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Is Nomad eSIM your brand?
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