Nomad eSIM vs Ubigi:Which is more popular by branded search in New Zealand?
In August 2026, Nomad eSIM had more branded searches than Ubigi among travel eSIM providers in New Zealand. Nomad eSIM was estimated to have 2K branded searches compared to Ubigi’s 1.7K, and held a 7.9% Share of Search versus Ubigi’s 6.5%.
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Which is more popular in search, Nomad eSIM or Ubigi?
Compare the travel eSIM providers New Zealanders take overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nomad eSIM, Ubigi. The figures are in the table below the chart.
View monthly share of search table
| Month | Airalo | Holafly | Saily | Nomad eSIM | Ubigi |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 22% | 10.1% | 6% | 7% |
| Nov 2025 | 58% | 19.8% | 9.1% | 6.8% | 6.3% |
| Dec 2025 | 56.3% | 23.3% | 8.6% | 6.6% | 5.2% |
| Jan 2026 | 56.5% | 21.9% | 8.6% | 6% | 7.1% |
| Feb 2026 | 52.7% | 25.6% | 9.3% | 5.8% | 6.6% |
| Mar 2026 | 51.2% | 25.7% | 11.3% | 5.2% | 6.6% |
| Apr 2026 | 48% | 21.4% | 18.5% | 6.1% | 6.1% |
| May 2026 | 52.5% | 22.9% | 12.4% | 6.2% | 6.1% |
| Jun 2026 | 51.5% | 19.4% | 16.9% | 6.9% | 5.4% |
| Jul 2026 | 52.4% | 19.8% | 15.3% | 7.2% | 5.3% |
| Aug 2026 | 53.3% | 18.2% | 14% | 7.9% | 6.5% |
| Sep 2026 | — | — | — | — | — |
How has the Nomad eSIM and Ubigi comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Nomad eSIM took it in November 2025, Ubigi took it in January 2026, Nomad eSIM took it in April 2026.
- Across the 11 months ending August 2026, Nomad eSIM’s estimated Share of Search among travel eSIM providers in New Zealand moved from 6% to 7.9%, and its estimated monthly branded searches moved from 1.1K to 2K.
- Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand moved from 7% to 6.5%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
How did search popularity change for New Zealand travel eSIM providers in August 2026?
2 changes
In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Nomad eSIM’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nomad eSIM
7 branded search terms
- getnomad app
- nomad esim data
- nomad esim near me
- nomad esim new zealand
- nomad esim nz
- nomad esim review
- nomadesim
Ubigi
9 branded search terms
- cellulardata ubigi com
- ubigi
- ubigi data
- ubigi esim
- ubigi esim review
- ubigi near me
- ubigi new zealand
- ubigi nz
- ubigi travel esim
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.