Tax refund services in New Zealand:Which brands are most popular in search?
In August 2026, Tax Refund NZ was the most searched among tax refund services in New Zealand, with an estimated 1.1K branded searches and 50.2% estimated Share of Search within this set.
Tax Refund NZ50.2%
NZ Tax Refund33.5%- MyRefund16.3%
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Share of SearchLeaderboard
Compare the online tax refund services New Zealand workers use to claim IRD refunds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tax Refund NZ, NZ Tax Refund, MyRefund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 1.1K | -25.5% | +4.5 points | |
| 2, held 2nd | 33.5% | 740 | -21.3% | +4.6 points | |
| 3, held 3rd | 16.3% | 360 | -56.6% | -9.2 points |
50.2%
held 1st · 1.1K estimated branded searches · -25.5% vs prior month · +4.5 points
33.5%
held 2nd · 740 estimated branded searches · -21.3% vs prior month · +4.6 points
3.MyRefund
16.3%
held 3rd · 360 estimated branded searches · -56.6% vs prior month · -9.2 points
Compare search popularity between leading brands
Which brand is most popular in search among tax refund services in New Zealand?
3 brands
In August 2026, Tax Refund NZ was the most searched among tax refund services in New Zealand, with an estimated 1.1K branded searches and 50.2% estimated Share of Search within this set. NZ Tax Refund is in 2nd place, 16.7 percentage points behind at 33.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tax Refund NZ | 51.6% → 50.2% | 53.2%Nov 2025 | 44%Jun 2026 | 1st |
| NZ Tax Refund | 40.4% → 33.5% | 40.6%Jan 2026 | 27.5%Jun 2026 | 2nd |
| MyRefund | 8.1% → 16.3% | 28.6%Jun 2026 | 7.4%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand decreased from 51.6% to 50.2%.
- Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand decreased from 40.4% to 33.5%.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand increased from 8.1% to 16.3%.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand peaked at 53.2% in November 2025 and was lowest at 44% in June 2026.
- Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand peaked at 40.6% in January 2026 and was lowest at 27.5% in June 2026.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand peaked at 28.6% in June 2026 and was lowest at 7.4% in November 2025.
How did search popularity change for New Zealand tax refund services in August 2026?
3 changes
In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.
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