How popular isMyRefund in search?
In August 2026, there were an estimated 360 branded searches for MyRefund in New Zealand which is up 100% over the last 11 months. MyRefund holds 16.3% estimated Share of Search among New Zealand tax refund services and is ranked 3rd of 3 competitors for search popularity.
Tax Refund NZ50.2%
NZ Tax Refund33.5%- MyRefund16.3%
Follow MyRefund and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tax refund services compete with MyRefund?
Share of Search by month for Tax Refund NZ, NZ Tax Refund, MyRefund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 1.1K | -25.5% | +4.5 points | |
| 2, held 2nd | 33.5% | 740 | -21.3% | +4.6 points | |
| 3, held 3rd | 16.3% | 360 | -56.6% | -9.2 points |
50.2%
held 1st · 1.1K estimated branded searches · -25.5% vs prior month · +4.5 points
33.5%
held 2nd · 740 estimated branded searches · -21.3% vs prior month · +4.6 points
3.MyRefund
16.3%
held 3rd · 360 estimated branded searches · -56.6% vs prior month · -9.2 points
Compare search popularity between MyRefund and its closest rivals
How has branded search demand for MyRefund changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MyRefund in New Zealand rose from 180 to 360.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand increased from 8.1% to 16.3%.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand peaked at 28.6% in June 2026 and was lowest at 7.4% in November 2025.
How did search popularity change for New Zealand tax refund services in August 2026?
3 changes
In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.
How is MyRefund measured?
Brandwave collects information about searches that people make online using MyRefund’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- myrefund
- myrefund co nz
- myrefund nz
Do you work for MyRefund? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is MyRefund your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.