MyRefund vs Tax Refund NZ:Which is more popular by branded search in New Zealand?
In August 2026, Tax Refund NZ had more branded searches than MyRefund among tax refund services in New Zealand. Tax Refund NZ was estimated to have 1.1K branded searches compared to MyRefund’s 360, and held a 50.2% Share of Search versus MyRefund’s 16.3%.
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Which is more popular in search, MyRefund or Tax Refund NZ?
Compare the online tax refund services New Zealand workers use to claim IRD refunds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tax Refund NZ, MyRefund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
How has the MyRefund and Tax Refund NZ comparison changed over the last 12 months?
3 findings
- Tax Refund NZ was ahead of MyRefund in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand moved from 8.1% to 16.3%, and its estimated monthly branded searches moved from 180 to 360.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand moved from 51.6% to 50.2%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand tax refund services in August 2026?
2 changes
In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using MyRefund’s and Tax Refund NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyRefund
3 branded search terms
- myrefund
- myrefund co nz
- myrefund nz
Tax Refund NZ
10 branded search terms
- apply for tax refund nz
- claim tax refund nz
- donation tax refund nz
- ird tax refund nz
- my tax refund nz
- my tax refund nz ird
- tax refund nz
- tax refund nz online
- taxrefund co nz
- taxrefundnz
Put your own brand in this comparison
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