How popular isTax Refund NZ in search?
In August 2026, there were an estimated 1.1K branded searches for Tax Refund NZ in New Zealand which held steady over the last 11 months. Tax Refund NZ holds 50.2% estimated Share of Search among New Zealand tax refund services and is ranked 1st of 3 competitors for search popularity.
Tax Refund NZ50.2%
NZ Tax Refund33.5%- MyRefund16.3%
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Which tax refund services compete with Tax Refund NZ?
Share of Search by month for Tax Refund NZ, NZ Tax Refund, MyRefund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 1.1K | -25.5% | +4.5 points | |
| 2, held 2nd | 33.5% | 740 | -21.3% | +4.6 points | |
| 3, held 3rd | 16.3% | 360 | -56.6% | -9.2 points |
50.2%
held 1st · 1.1K estimated branded searches · -25.5% vs prior month · +4.5 points
33.5%
held 2nd · 740 estimated branded searches · -21.3% vs prior month · +4.6 points
3.MyRefund
16.3%
held 3rd · 360 estimated branded searches · -56.6% vs prior month · -9.2 points
Compare search popularity between Tax Refund NZ and its closest rivals
How has branded search demand for Tax Refund NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tax Refund NZ in New Zealand held steady at 1.1K.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand decreased from 51.6% to 50.2%.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand peaked at 53.2% in November 2025 and was lowest at 44% in June 2026.
How did search popularity change for New Zealand tax refund services in August 2026?
3 changes
In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.
How is Tax Refund NZ measured?
Brandwave collects information about searches that people make online using Tax Refund NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- apply for tax refund nz
- claim tax refund nz
- donation tax refund nz
- ird tax refund nz
- my tax refund nz
- my tax refund nz ird
- tax refund nz
- tax refund nz online
- taxrefund co nz
- taxrefundnz
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Is Tax Refund NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.