NZ Tax Refund vs Tax Refund NZ:Which is more popular by branded search in New Zealand?
In August 2026, Tax Refund NZ had more branded searches than NZ Tax Refund among tax refund services in New Zealand. Tax Refund NZ was estimated to have 1.1K branded searches compared to NZ Tax Refund’s 740, and held a 50.2% Share of Search versus NZ Tax Refund’s 33.5%.
Follow NZ Tax Refund vs Tax Refund NZ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, NZ Tax Refund or Tax Refund NZ?
Compare the online tax refund services New Zealand workers use to claim IRD refunds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tax Refund NZ, NZ Tax Refund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
How has the NZ Tax Refund and Tax Refund NZ comparison changed over the last 12 months?
3 findings
- Tax Refund NZ was ahead of NZ Tax Refund in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand moved from 40.4% to 33.5%, and its estimated monthly branded searches moved from 900 to 740.
- Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand moved from 51.6% to 50.2%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand tax refund services in August 2026?
2 changes
In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
How each brand is measured
Brandwave collects information about searches that people make online using NZ Tax Refund’s and Tax Refund NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Tax Refund
4 branded search terms
- nz tax refund
- nz tax refund date
- nz tax refund online
- nztaxrefund co nz
Tax Refund NZ
10 branded search terms
- apply for tax refund nz
- claim tax refund nz
- donation tax refund nz
- ird tax refund nz
- my tax refund nz
- my tax refund nz ird
- tax refund nz
- tax refund nz online
- taxrefund co nz
- taxrefundnz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.