How popular isNZ Tax Refund in search?
In August 2026, there were an estimated 740 branded searches for NZ Tax Refund in New Zealand which is down 17.8% over the last 11 months. NZ Tax Refund holds 33.5% estimated Share of Search among New Zealand tax refund services and is ranked 2nd of 3 competitors for search popularity.
Tax Refund NZ50.2%
NZ Tax Refund33.5%- MyRefund16.3%
Follow NZ Tax Refund and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tax refund services compete with NZ Tax Refund?
Share of Search by month for Tax Refund NZ, NZ Tax Refund, MyRefund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 1.1K | -25.5% | +4.5 points | |
| 2, held 2nd | 33.5% | 740 | -21.3% | +4.6 points | |
| 3, held 3rd | 16.3% | 360 | -56.6% | -9.2 points |
50.2%
held 1st · 1.1K estimated branded searches · -25.5% vs prior month · +4.5 points
33.5%
held 2nd · 740 estimated branded searches · -21.3% vs prior month · +4.6 points
3.MyRefund
16.3%
held 3rd · 360 estimated branded searches · -56.6% vs prior month · -9.2 points
Compare search popularity between NZ Tax Refund and its closest rivals
How has branded search demand for NZ Tax Refund changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NZ Tax Refund in New Zealand fell from 900 to 740.
- Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand decreased from 40.4% to 33.5%.
- Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand peaked at 40.6% in January 2026 and was lowest at 27.5% in June 2026.
How did search popularity change for New Zealand tax refund services in August 2026?
3 changes
In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%.
In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.
How is NZ Tax Refund measured?
Brandwave collects information about searches that people make online using NZ Tax Refund’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nz tax refund
- nz tax refund date
- nz tax refund online
- nztaxrefund co nz
Do you work for NZ Tax Refund? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is NZ Tax Refund your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.