MyRefund vs NZ Tax Refund:Which is more popular by branded search in New Zealand?
In August 2026, NZ Tax Refund had more branded searches than MyRefund among tax refund services in New Zealand. NZ Tax Refund was estimated to have 740 branded searches compared to MyRefund’s 360, and held a 33.5% Share of Search versus MyRefund’s 16.3%.
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Which is more popular in search, MyRefund or NZ Tax Refund?
Compare the online tax refund services New Zealand workers use to claim IRD refunds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Tax Refund, MyRefund. The figures are in the table below the chart.
View monthly share of search table
| Month | Tax Refund NZ | NZ Tax Refund | MyRefund |
|---|---|---|---|
| Oct 2025 | 51.6% | 40.4% | 8.1% |
| Nov 2025 | 53.2% | 39.4% | 7.4% |
| Dec 2025 | 52.7% | 38.6% | 8.7% |
| Jan 2026 | 49.5% | 40.6% | 9.9% |
| Feb 2026 | 49.9% | 40.5% | 9.7% |
| Mar 2026 | 45.5% | 35.3% | 19.2% |
| Apr 2026 | 48.5% | 39.2% | 12.3% |
| May 2026 | 48.4% | 36.6% | 15% |
| Jun 2026 | 44% | 27.5% | 28.6% |
| Jul 2026 | 45.7% | 28.8% | 25.5% |
| Aug 2026 | 50.2% | 33.5% | 16.3% |
| Sep 2026 | — | — | — |
How has the MyRefund and NZ Tax Refund comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: MyRefund took it in June 2026, NZ Tax Refund took it in July 2026.
- Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand moved from 8.1% to 16.3%, and its estimated monthly branded searches moved from 180 to 360.
- Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand moved from 40.4% to 33.5%, and its estimated monthly branded searches moved from 900 to 740.
How did search popularity change for New Zealand tax refund services in August 2026?
2 changes
In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%.
In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using MyRefund’s and NZ Tax Refund’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyRefund
3 branded search terms
- myrefund
- myrefund co nz
- myrefund nz
NZ Tax Refund
4 branded search terms
- nz tax refund
- nz tax refund date
- nz tax refund online
- nztaxrefund co nz
Put your own brand in this comparison
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