Tauranga destination restaurants in New Zealand:Which brands are most popular in search?
Fife Lane and Harbourside Tauranga share the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8% and 35.6% in August 2026.
Fife Lane35.8%
Harbourside Tauranga35.6%
Clarence Bistro14.7%
Sugo13.9%
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Share of SearchLeaderboard
Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fife Lane, Harbourside Tauranga, Clarence Bistro, Sugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fife Lane | Harbourside Tauranga | Clarence Bistro | Sugo |
|---|---|---|---|---|
| Oct 2025 | 30.8% | 42.4% | 16% | 10.9% |
| Nov 2025 | 29.8% | 44.1% | 16.7% | 9.4% |
| Dec 2025 | 33.5% | 38.7% | 18.1% | 9.7% |
| Jan 2026 | 36.5% | 40.3% | 13.8% | 9.4% |
| Feb 2026 | 35.9% | 38.4% | 15.7% | 10% |
| Mar 2026 | 31.2% | 41% | 18.6% | 9.2% |
| Apr 2026 | 35% | 36.6% | 18% | 10.4% |
| May 2026 | 32.5% | 38.8% | 18.4% | 10.3% |
| Jun 2026 | 37% | 36.1% | 17.2% | 9.7% |
| Jul 2026 | 33.7% | 35.1% | 17.6% | 13.7% |
| Aug 2026 | 35.8% | 35.6% | 14.7% | 13.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.8% | 3K | +26.4% | +2.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.6% | 3K | +20.5% | +0.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.7% | 1.2K | -0.8% | -2.9 points | |
| 4, held 4th | 13.9% | 1.2K | +20.6% | +0.2 points |
35.8%
moved from 2nd to 1st · 3K estimated branded searches · +26.4% vs prior month · +2.2 points
35.6%
moved from 1st to 2nd · 3K estimated branded searches · +20.5% vs prior month · +0.5 points
14.7%
held 3rd · 1.2K estimated branded searches · -0.8% vs prior month · -2.9 points
4.
Sugo13.9%
held 4th · 1.2K estimated branded searches · +20.6% vs prior month · +0.2 points
Compare search popularity between leading brands
- Fife Lane vs Harbourside Tauranga: compare search popularity
- Fife Lane vs Clarence Bistro: compare search popularity
- Fife Lane vs Sugo: compare search popularity
- Harbourside Tauranga vs Clarence Bistro: compare search popularity
- Harbourside Tauranga vs Sugo: compare search popularity
- Clarence Bistro vs Sugo: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tauranga destination restaurants in New Zealand?
4 brands
Fife Lane and Harbourside Tauranga share the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8% and 35.6% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fife Lane | 30.8% → 35.8% | 37%Jun 2026 | 29.8%Nov 2025 | 2nd → 1st |
| Harbourside Tauranga | 42.4% → 35.6% | 44.1%Nov 2025 | 35.1%Jul 2026 | 1st → 2nd |
| Clarence Bistro | 16% → 14.7% | 18.6%Mar 2026 | 13.8%Jan 2026 | 3rd |
| Sugo | 10.9% → 13.9% | 13.9%Aug 2026 | 9.2%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 30.8% to 35.8%.
- Across the 11 months ending August 2026, Harbourside Tauranga’s estimated Share of Search among tauranga destination restaurants in New Zealand decreased from 42.4% to 35.6%.
- Across the 11 months ending August 2026, Clarence Bistro’s estimated Share of Search among tauranga destination restaurants in New Zealand decreased from 16% to 14.7%.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 10.9% to 13.9%.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 37% in June 2026 and was lowest at 29.8% in November 2025.
- Across the 11 months ending August 2026, Harbourside Tauranga’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 44.1% in November 2025 and was lowest at 35.1% in July 2026.
- Across the 11 months ending August 2026, Clarence Bistro’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 18.6% in March 2026 and was lowest at 13.8% in January 2026.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 13.9% in August 2026 and was lowest at 9.2% in March 2026.
- Across the 11 months ending August 2026, Fife Lane rose from 2nd to 1st among tauranga destination restaurants in New Zealand.
- Across the 11 months ending August 2026, Harbourside Tauranga fell from 1st to 2nd among tauranga destination restaurants in New Zealand.
How did search popularity change for New Zealand tauranga destination restaurants in August 2026?
4 changes
In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.
In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.
Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.
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