Fife Lane vs Harbourside Tauranga:Which is more popular by branded search in New Zealand?
In August 2026, Fife Lane and Harbourside Tauranga were level on Share of Search among tauranga destination restaurants in New Zealand, with an estimated 3K branded searches each, at 35.8% and 35.6% estimated Share of Search.
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Which is more popular in search, Fife Lane or Harbourside Tauranga?
Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fife Lane, Harbourside Tauranga. The figures are in the table below the chart.
View monthly share of search table
| Month | Fife Lane | Harbourside Tauranga | Clarence Bistro | Sugo |
|---|---|---|---|---|
| Oct 2025 | 30.8% | 42.4% | 16% | 10.9% |
| Nov 2025 | 29.8% | 44.1% | 16.7% | 9.4% |
| Dec 2025 | 33.5% | 38.7% | 18.1% | 9.7% |
| Jan 2026 | 36.5% | 40.3% | 13.8% | 9.4% |
| Feb 2026 | 35.9% | 38.4% | 15.7% | 10% |
| Mar 2026 | 31.2% | 41% | 18.6% | 9.2% |
| Apr 2026 | 35% | 36.6% | 18% | 10.4% |
| May 2026 | 32.5% | 38.8% | 18.4% | 10.3% |
| Jun 2026 | 37% | 36.1% | 17.2% | 9.7% |
| Jul 2026 | 33.7% | 35.1% | 17.6% | 13.7% |
| Aug 2026 | 35.8% | 35.6% | 14.7% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the Fife Lane and Harbourside Tauranga comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Fife Lane took it in June 2026, Harbourside Tauranga took it in July 2026, Fife Lane took it in August 2026.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 30.8% to 35.8%, and its estimated monthly branded searches moved from 2.6K to 3K.
- Across the 11 months ending August 2026, Harbourside Tauranga’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 42.4% to 35.6%, and its estimated monthly branded searches moved from 3.6K to 3K.
How did search popularity change for New Zealand tauranga destination restaurants in August 2026?
2 changes
In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Fife Lane’s and Harbourside Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fife Lane
6 branded search terms
- fife lane
- fife lane menu
- fife lane nz
- fife lane restaurant
- fife lane tauranga
- fifelane
Harbourside Tauranga
3 branded search terms
- harbourside tauranga
- harbourside tauranga christmas menu
- harbourside tauranga menu
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