Brandwave

How popular isFife Lane?

In October 2026, people searched for Fife Lane by name about 2,430 times in New Zealand, a 16.8% decrease from the previous year. These searches made up 23.1% of all New Zealand Tauranga destination restaurant searches, placing Fife Lane second out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Tauranga destination restaurants, Fife Lane appeared in one of the three answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

Fife Lane is the second most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. Harbourside TaurangaShare of searches 25.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Fife LaneShare of searches 23.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. SoleraShare of searches 19.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Macau Bar Kitchen & LoungeShare of searches 12.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Clarence BistroShare of searches 11.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

Fife Lane website (opens in a new tab)

Follow Fife Lane and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Tauranga destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Fife Lane was mentioned in one out of three: in one of the three ChatGPT answers. Fife Lane is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solera1st
  2. Macau Bar Kitchen & Lounge2nd
  3. Harbourside Waterfront Dining3rd
  4. Sugo4th
  5. Fife Lane5th
  6. Harbourside Tauranga–
  7. Clarence Bistro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga destination restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Fife Lane compared with other New Zealand Tauranga destination restaurants?

Fife Lane against Tauranga destination restaurants in New Zealand, by month

Share of searches by month for Harbourside Tauranga, Fife Lane, Solera, Macau Bar Kitchen & Lounge, Clarence Bistro, Sugo. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbourside TaurangaFife LaneSoleraMacau Bar Kitchen & LoungeClarence BistroSugoHarbourside Waterfront Dining
Nov 202531.7%21.5%18.3%9.6%12%6.8%0.07%
Dec 202525.6%22.2%23.9%9.8%12%6.4%0.06%
Jan 202627.4%24.8%24%8.1%9.4%6.4%0.06%
Feb 202626.6%24.7%20.7%10%10.9%6.9%0.08%
Mar 202628.7%21.8%18.9%11.1%13%6.5%0.08%
Apr 202626.2%25%18.9%9.5%12.9%7.4%0.09%
May 202628.3%23.6%16.6%10.6%13.4%7.5%0%
Jun 202626.7%27.3%16.4%9.6%12.7%7.2%0.1%
Jul 202625.3%24.2%17.7%10.2%12.7%9.9%0.1%
Aug 202626.8%26.9%15.6%9%11.1%10.5%0.09%
Sep 202627.6%22.9%17.8%8.8%10.4%12.3%0.09%
Oct 202625.8%23.1%19.6%12.3%11.3%7%0.85%

  1. 1.Harbourside Tauranga

    25.8%

    Held 1st. 2.7K estimated branded searches, -12.8% vs prior month. Share -1.8 points.

  2. 2.Fife Lane

    23.1%

    Held 2nd. 2.4K estimated branded searches, -6.2% vs prior month. Share +0.1 points.

  3. 3.Solera

    19.6%

    Held 3rd. 2.1K estimated branded searches, +3% vs prior month. Share +1.9 points.

  4. 4.Macau Bar Kitchen & Lounge

    12.3%

    Moved from 6th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +3.5 points.

  5. 5.Clarence Bistro

    11.3%

    Held 5th. 1.2K estimated branded searches, +0.85% vs prior month. Share +0.8 points.

  6. 6.Sugo

    7%

    Moved from 4th to 6th. 740 estimated branded searches, -46.8% vs prior month. Share -5.3 points.

  7. 7.Harbourside Waterfront Dining

    0.85%

    Held 7th. 90 estimated branded searches, +800% vs prior month. Share +0.8 points.

Compare popularity between Fife Lane and its closest rivals

Every comparison with Fife Lane

6 comparisons

How has branded search demand for Fife Lane changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fife Lane in New Zealand fell from 2.9K to 2.4K.
  • Across the 12 months ending October 2026, Fife Lane’s share of searches among Tauranga destination restaurants in New Zealand increased from 21.5% to 23.1%.
  • Across the 12 months ending October 2026, Fife Lane’s share of searches among Tauranga destination restaurants in New Zealand peaked at 27.3% in June 2026 and was lowest at 21.5% in November 2025.

How did search popularity change for New Zealand Tauranga destination restaurants in October 2026?

6 changes

  1. In October 2026, Macau Bar Kitchen & Lounge overtook Sugo and Clarence Bistro to rank 4th among Tauranga destination restaurants in New Zealand, with 12.3% of the searches.

  2. In October 2026, Solera gained share of searches among Tauranga destination restaurants in New Zealand, from 17.8% to 19.6%.

  3. In October 2026, Clarence Bistro gained share of searches among Tauranga destination restaurants in New Zealand, from 10.4% to 11.3%.

  4. In October 2026, Harbourside Waterfront Dining gained share of searches among Tauranga destination restaurants in New Zealand, from 0.09% to 0.85%.

  5. In October 2026, Sugo lost share of searches among Tauranga destination restaurants in New Zealand, from 12.3% to 7%.

  6. In October 2026, Harbourside Tauranga lost share of searches among Tauranga destination restaurants in New Zealand, from 27.6% to 25.8%.

How are Fife Lane’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fife Lane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fife lane
  • fife lane menu
  • fife lane restaurant
  • fife lane tauranga
  • fifelane

Do you work for Fife Lane? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Fife Lane your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free