How popular isSugo?
In October 2026, people searched for Sugo by name about 740 times in New Zealand, a 19.6% decrease from the previous year. These searches made up 7% of all New Zealand Tauranga destination restaurant searches, placing Sugo sixth out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Tauranga destination restaurants, Sugo appeared in two of the three answers and was the fourth most recommended of the seven.
Sugo is the sixth most searched of 7 competitors and the fourth most recommended in the AI answers we collected.
Harbourside TaurangaShare of searches 25.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Fife LaneShare of searches 23.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
SoleraShare of searches 19.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Macau Bar Kitchen & LoungeShare of searches 12.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
SugoShare of searches 7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Tauranga destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sugo was mentioned in two out of three: in two of the three ChatGPT answers. Sugo is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Solera3 of 3Named in 3 of 3 ChatGPT answers
- Macau Bar Kitchen & Lounge3 of 3Named in 3 of 3 ChatGPT answers
- Sugo2 of 3Named in 2 of 3 ChatGPT answers
- Harbourside Waterfront Dining2 of 3Named in 2 of 3 ChatGPT answers
- Fife Lane1 of 3Named in 1 of 3 ChatGPT answers
- Harbourside Tauranga0 of 3Named in 0 of 3 ChatGPT answers
Clarence Bistro0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga destination restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Tauranga, New Zealand for a meal out?”
Searched Google, AI Overview
“tauranga restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tauranga dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Sugo compared with other New Zealand Tauranga destination restaurants?
Share of searches by month for Harbourside Tauranga, Fife Lane, Solera, Macau Bar Kitchen & Lounge, Clarence Bistro, Sugo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harbourside Tauranga | Fife Lane | Solera | Macau Bar Kitchen & Lounge | Clarence Bistro | Sugo | Harbourside Waterfront Dining |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.7% | 21.5% | 18.3% | 9.6% | 12% | 6.8% | 0.07% |
| Dec 2025 | 25.6% | 22.2% | 23.9% | 9.8% | 12% | 6.4% | 0.06% |
| Jan 2026 | 27.4% | 24.8% | 24% | 8.1% | 9.4% | 6.4% | 0.06% |
| Feb 2026 | 26.6% | 24.7% | 20.7% | 10% | 10.9% | 6.9% | 0.08% |
| Mar 2026 | 28.7% | 21.8% | 18.9% | 11.1% | 13% | 6.5% | 0.08% |
| Apr 2026 | 26.2% | 25% | 18.9% | 9.5% | 12.9% | 7.4% | 0.09% |
| May 2026 | 28.3% | 23.6% | 16.6% | 10.6% | 13.4% | 7.5% | 0% |
| Jun 2026 | 26.7% | 27.3% | 16.4% | 9.6% | 12.7% | 7.2% | 0.1% |
| Jul 2026 | 25.3% | 24.2% | 17.7% | 10.2% | 12.7% | 9.9% | 0.1% |
| Aug 2026 | 26.8% | 26.9% | 15.6% | 9% | 11.1% | 10.5% | 0.09% |
| Sep 2026 | 27.6% | 22.9% | 17.8% | 8.8% | 10.4% | 12.3% | 0.09% |
| Oct 2026 | 25.8% | 23.1% | 19.6% | 12.3% | 11.3% | 7% | 0.85% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.8% | 2.7K | -12.8% | -1.8 points | |
| 2, held 2nd | 23.1% | 2.4K | -6.2% | +0.1 points | |
| 3, held 3rd | 19.6% | 2.1K | +3% | +1.9 points | |
| 4, moved from 6th to 4th | 12.3% | 1.3K | +30% | +3.5 pointsmoved from 6th to 4th | |
| 5, held 5th | 11.3% | 1.2K | +0.85% | +0.8 points | |
| 6, moved from 4th to 6th | 7% | 740 | -46.8% | -5.3 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.85% | 90 | +800% | +0.8 points |
25.8%
Held 1st. 2.7K estimated branded searches, -12.8% vs prior month. Share -1.8 points.
23.1%
Held 2nd. 2.4K estimated branded searches, -6.2% vs prior month. Share +0.1 points.
3.
Solera19.6%
Held 3rd. 2.1K estimated branded searches, +3% vs prior month. Share +1.9 points.
12.3%
Moved from 6th to 4th. 1.3K estimated branded searches, +30% vs prior month. Share +3.5 points.
11.3%
Held 5th. 1.2K estimated branded searches, +0.85% vs prior month. Share +0.8 points.
6.
Sugo7%
Moved from 4th to 6th. 740 estimated branded searches, -46.8% vs prior month. Share -5.3 points.
Held 7th. 90 estimated branded searches, +800% vs prior month. Share +0.8 points.
Compare popularity between Sugo and its closest rivals
Every comparison with Sugo
6 comparisons
How has branded search demand for Sugo changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Sugo in New Zealand fell from 920 to 740.
- Across the 12 months ending October 2026, Sugo’s share of searches among Tauranga destination restaurants in New Zealand peaked at 12.3% in September 2026 and was lowest at 6.4% in December 2025.
How did search popularity change for New Zealand Tauranga destination restaurants in October 2026?
6 changes
In October 2026, Macau Bar Kitchen & Lounge overtook Sugo and Clarence Bistro to rank 4th among Tauranga destination restaurants in New Zealand, with 12.3% of the searches.
In October 2026, Solera gained share of searches among Tauranga destination restaurants in New Zealand, from 17.8% to 19.6%.
In October 2026, Clarence Bistro gained share of searches among Tauranga destination restaurants in New Zealand, from 10.4% to 11.3%.
In October 2026, Harbourside Waterfront Dining gained share of searches among Tauranga destination restaurants in New Zealand, from 0.09% to 0.85%.
In October 2026, Sugo lost share of searches among Tauranga destination restaurants in New Zealand, from 12.3% to 7%.
In October 2026, Harbourside Tauranga lost share of searches among Tauranga destination restaurants in New Zealand, from 27.6% to 25.8%.
How are Sugo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sugo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sugo restaurant tauranga
- sugo tauranga
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