Brandwave

Harbourside Waterfront Dining vs Sugo:Which is more popular in New Zealand?

In October 2026, Sugo had more branded searches than Harbourside Waterfront Dining among Tauranga destination restaurants in New Zealand. Sugo had about 740 branded searches, while Harbourside Waterfront Dining had 90. Sugo made up 7% of all Tauranga destination restaurant searches we track, and Harbourside Waterfront Dining accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about Tauranga destination restaurants, Harbourside Waterfront Dining and Sugo each appeared in two of the three answers. Harbourside Waterfront Dining was mentioned before Sugo in two out of three answers.

Among Tauranga destination restaurants in New Zealand in October 2026

Who do people search for more?

Sugo, about 8 searches for every 1 for Harbourside Waterfront Dining

Sugo 740 searchesHarbourside Waterfront Dining 90 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Harbourside Waterfront Dining in 2 of 3Sugo in 2 of 3

Who does AI recommend more?

Harbourside Waterfront Dining, named ahead of Sugo in 2 of 3 answers

Harbourside Waterfront Dining first in 2Sugo first in 1

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Top Tauranga destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harbourside Waterfront Dining and Sugo were each mentioned in two out of three: in two of the three ChatGPT answers. Harbourside Waterfront Dining was listed before Sugo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solera1st
  2. Macau Bar Kitchen & Lounge2nd
  3. Harbourside Waterfront Dining3rd
  4. Sugo4th
  5. Fife Lane5th
  6. Harbourside Tauranga–
  7. Clarence Bistro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga destination restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harbourside Waterfront Dining or Sugo more popular in search?

This chart shows how often people search Google for Harbourside Waterfront Dining and Sugo by name. Each line represents a brand's share of searches for all seven Tauranga destination restaurants we track, month by month, from searches in New Zealand.

Harbourside Waterfront Dining and Sugo among Tauranga destination restaurants in New Zealand, by month

Share of searches by month for Sugo, Harbourside Waterfront Dining. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbourside TaurangaFife LaneSoleraMacau Bar Kitchen & LoungeClarence BistroSugoHarbourside Waterfront Dining
Nov 202531.7%21.5%18.3%9.6%12%6.8%0.07%
Dec 202525.6%22.2%23.9%9.8%12%6.4%0.06%
Jan 202627.4%24.8%24%8.1%9.4%6.4%0.06%
Feb 202626.6%24.7%20.7%10%10.9%6.9%0.08%
Mar 202628.7%21.8%18.9%11.1%13%6.5%0.08%
Apr 202626.2%25%18.9%9.5%12.9%7.4%0.09%
May 202628.3%23.6%16.6%10.6%13.4%7.5%0%
Jun 202626.7%27.3%16.4%9.6%12.7%7.2%0.1%
Jul 202625.3%24.2%17.7%10.2%12.7%9.9%0.1%
Aug 202626.8%26.9%15.6%9%11.1%10.5%0.09%
Sep 202627.6%22.9%17.8%8.8%10.4%12.3%0.09%
Oct 202625.8%23.1%19.6%12.3%11.3%7%0.85%

How has branded search for Harbourside Waterfront Dining and Sugo changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga destination restaurants in October 2026?

3 changes

  1. In October 2026, Macau Bar Kitchen & Lounge overtook Sugo and Clarence Bistro to rank 4th among Tauranga destination restaurants in New Zealand, with 12.3% of the searches.

  2. In October 2026, Harbourside Waterfront Dining gained share of searches among Tauranga destination restaurants in New Zealand, from 0.09% to 0.85%.

  3. In October 2026, Sugo lost share of searches among Tauranga destination restaurants in New Zealand, from 12.3% to 7%.

How are Harbourside Waterfront Dining’s and Sugo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Harbourside Waterfront Dining’s and Sugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harbourside Waterfront Dining

1 branded search term

  • harbourside waterfront dining tauranga

Sugo

2 branded search terms

  • sugo restaurant tauranga
  • sugo tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga destination restaurants

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