Brandwave

How popular isSugo in search?

In August 2026, there were an estimated 1.2K branded searches for Sugo in New Zealand which is up 25.8% over the last 11 months. Sugo holds 13.9% estimated Share of Search among New Zealand tauranga destination restaurants and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Fife Lane35.8%
  2. Harbourside Tauranga35.6%
  3. Clarence Bistro14.7%
  4. Sugo13.9%
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Which tauranga destination restaurants compete with Sugo?

Sugo against tauranga destination restaurants in New Zealand, by month

Share of Search by month for Fife Lane, Harbourside Tauranga, Clarence Bistro, Sugo. The figures are in the table below the chart.

View monthly share of search table
MonthFife LaneHarbourside TaurangaClarence BistroSugo
Oct 202530.8%42.4%16%10.9%
Nov 202529.8%44.1%16.7%9.4%
Dec 202533.5%38.7%18.1%9.7%
Jan 202636.5%40.3%13.8%9.4%
Feb 202635.9%38.4%15.7%10%
Mar 202631.2%41%18.6%9.2%
Apr 202635%36.6%18%10.4%
May 202632.5%38.8%18.4%10.3%
Jun 202637%36.1%17.2%9.7%
Jul 202633.7%35.1%17.6%13.7%
Aug 202635.8%35.6%14.7%13.9%
Sep 2026————

  1. 1.Fife Lane

    35.8%

    moved from 2nd to 1st · 3K estimated branded searches · +26.4% vs prior month · +2.2 points

  2. 2.Harbourside Tauranga

    35.6%

    moved from 1st to 2nd · 3K estimated branded searches · +20.5% vs prior month · +0.5 points

  3. 3.Clarence Bistro

    14.7%

    held 3rd · 1.2K estimated branded searches · -0.8% vs prior month · -2.9 points

  4. 4.Sugo

    13.9%

    held 4th · 1.2K estimated branded searches · +20.6% vs prior month · +0.2 points

Compare search popularity between Sugo and its closest rivals

How has branded search demand for Sugo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sugo in New Zealand rose from 930 to 1.2K.
  • Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 10.9% to 13.9%.
  • Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 13.9% in August 2026 and was lowest at 9.2% in March 2026.

How did search popularity change for New Zealand tauranga destination restaurants in August 2026?

  1. In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.

  2. In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.

  3. In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.

  4. Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.

How is Sugo measured?

Brandwave collects information about searches that people make online using Sugo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • sugo restaurant tauranga
  • sugo tauranga

Do you work for Sugo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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