Harbourside Tauranga vs Sugo:Which is more popular by branded search in New Zealand?
In August 2026, Harbourside Tauranga had more branded searches than Sugo among tauranga destination restaurants in New Zealand. Harbourside Tauranga was estimated to have 3K branded searches compared to Sugo’s 1.2K, and held a 35.6% Share of Search versus Sugo’s 13.9%.
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Which is more popular in search, Harbourside Tauranga or Sugo?
Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbourside Tauranga, Sugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fife Lane | Harbourside Tauranga | Clarence Bistro | Sugo |
|---|---|---|---|---|
| Oct 2025 | 30.8% | 42.4% | 16% | 10.9% |
| Nov 2025 | 29.8% | 44.1% | 16.7% | 9.4% |
| Dec 2025 | 33.5% | 38.7% | 18.1% | 9.7% |
| Jan 2026 | 36.5% | 40.3% | 13.8% | 9.4% |
| Feb 2026 | 35.9% | 38.4% | 15.7% | 10% |
| Mar 2026 | 31.2% | 41% | 18.6% | 9.2% |
| Apr 2026 | 35% | 36.6% | 18% | 10.4% |
| May 2026 | 32.5% | 38.8% | 18.4% | 10.3% |
| Jun 2026 | 37% | 36.1% | 17.2% | 9.7% |
| Jul 2026 | 33.7% | 35.1% | 17.6% | 13.7% |
| Aug 2026 | 35.8% | 35.6% | 14.7% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the Harbourside Tauranga and Sugo comparison changed over the last 12 months?
3 findings
- Harbourside Tauranga was ahead of Sugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harbourside Tauranga’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 42.4% to 35.6%, and its estimated monthly branded searches moved from 3.6K to 3K.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 10.9% to 13.9%, and its estimated monthly branded searches moved from 930 to 1.2K.
How did search popularity change for New Zealand tauranga destination restaurants in August 2026?
3 changes
In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.
Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harbourside Tauranga’s and Sugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harbourside Tauranga
3 branded search terms
- harbourside tauranga
- harbourside tauranga christmas menu
- harbourside tauranga menu
Sugo
2 branded search terms
- sugo restaurant tauranga
- sugo tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.