Clarence Bistro vs Sugo:Which is more popular by branded search in New Zealand?
In August 2026, Clarence Bistro had more branded searches than Sugo among tauranga destination restaurants in New Zealand. Clarence Bistro and Sugo were each estimated to have about 1.2K branded searches, and held a 14.7% Share of Search versus Sugo’s 13.9%.
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Which is more popular in search, Clarence Bistro or Sugo?
Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clarence Bistro, Sugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fife Lane | Harbourside Tauranga | Clarence Bistro | Sugo |
|---|---|---|---|---|
| Oct 2025 | 30.8% | 42.4% | 16% | 10.9% |
| Nov 2025 | 29.8% | 44.1% | 16.7% | 9.4% |
| Dec 2025 | 33.5% | 38.7% | 18.1% | 9.7% |
| Jan 2026 | 36.5% | 40.3% | 13.8% | 9.4% |
| Feb 2026 | 35.9% | 38.4% | 15.7% | 10% |
| Mar 2026 | 31.2% | 41% | 18.6% | 9.2% |
| Apr 2026 | 35% | 36.6% | 18% | 10.4% |
| May 2026 | 32.5% | 38.8% | 18.4% | 10.3% |
| Jun 2026 | 37% | 36.1% | 17.2% | 9.7% |
| Jul 2026 | 33.7% | 35.1% | 17.6% | 13.7% |
| Aug 2026 | 35.8% | 35.6% | 14.7% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the Clarence Bistro and Sugo comparison changed over the last 12 months?
3 findings
- Clarence Bistro was ahead of Sugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clarence Bistro’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 16% to 14.7%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 10.9% to 13.9%, and its estimated monthly branded searches moved from 930 to 1.2K.
How did search popularity change for New Zealand tauranga destination restaurants in August 2026?
2 changes
In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.
Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clarence Bistro’s and Sugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarence Bistro
7 branded search terms
- clarence bistro
- clarence bistro hotel
- clarence bistro menu
- clarence bistro restaurant
- clarence bistro tauranga
- clarence tauranga
- clarencetauranga co nz
Sugo
2 branded search terms
- sugo restaurant tauranga
- sugo tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.