Fife Lane vs Sugo:Which is more popular by branded search in New Zealand?
In August 2026, Fife Lane had more branded searches than Sugo among tauranga destination restaurants in New Zealand. Fife Lane was estimated to have 3K branded searches compared to Sugo’s 1.2K, and held a 35.8% Share of Search versus Sugo’s 13.9%.
Follow Fife Lane vs Sugo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fife Lane or Sugo?
Compare restaurants diners can choose between for a meal out in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fife Lane, Sugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fife Lane | Harbourside Tauranga | Clarence Bistro | Sugo |
|---|---|---|---|---|
| Oct 2025 | 30.8% | 42.4% | 16% | 10.9% |
| Nov 2025 | 29.8% | 44.1% | 16.7% | 9.4% |
| Dec 2025 | 33.5% | 38.7% | 18.1% | 9.7% |
| Jan 2026 | 36.5% | 40.3% | 13.8% | 9.4% |
| Feb 2026 | 35.9% | 38.4% | 15.7% | 10% |
| Mar 2026 | 31.2% | 41% | 18.6% | 9.2% |
| Apr 2026 | 35% | 36.6% | 18% | 10.4% |
| May 2026 | 32.5% | 38.8% | 18.4% | 10.3% |
| Jun 2026 | 37% | 36.1% | 17.2% | 9.7% |
| Jul 2026 | 33.7% | 35.1% | 17.6% | 13.7% |
| Aug 2026 | 35.8% | 35.6% | 14.7% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the Fife Lane and Sugo comparison changed over the last 12 months?
3 findings
- Fife Lane was ahead of Sugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 30.8% to 35.8%, and its estimated monthly branded searches moved from 2.6K to 3K.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 10.9% to 13.9%, and its estimated monthly branded searches moved from 930 to 1.2K.
How did search popularity change for New Zealand tauranga destination restaurants in August 2026?
2 changes
In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fife Lane’s and Sugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.