How popular isFife Lane in search?
In August 2026, there were an estimated 3K branded searches for Fife Lane in New Zealand which is up 14.4% over the last 11 months. Fife Lane holds 35.8% estimated Share of Search among New Zealand tauranga destination restaurants and is ranked 1st of 4 competitors for search popularity.
Fife Lane35.8%
Harbourside Tauranga35.6%
Clarence Bistro14.7%
Sugo13.9%
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Which tauranga destination restaurants compete with Fife Lane?
Share of Search by month for Fife Lane, Harbourside Tauranga, Clarence Bistro, Sugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Fife Lane | Harbourside Tauranga | Clarence Bistro | Sugo |
|---|---|---|---|---|
| Oct 2025 | 30.8% | 42.4% | 16% | 10.9% |
| Nov 2025 | 29.8% | 44.1% | 16.7% | 9.4% |
| Dec 2025 | 33.5% | 38.7% | 18.1% | 9.7% |
| Jan 2026 | 36.5% | 40.3% | 13.8% | 9.4% |
| Feb 2026 | 35.9% | 38.4% | 15.7% | 10% |
| Mar 2026 | 31.2% | 41% | 18.6% | 9.2% |
| Apr 2026 | 35% | 36.6% | 18% | 10.4% |
| May 2026 | 32.5% | 38.8% | 18.4% | 10.3% |
| Jun 2026 | 37% | 36.1% | 17.2% | 9.7% |
| Jul 2026 | 33.7% | 35.1% | 17.6% | 13.7% |
| Aug 2026 | 35.8% | 35.6% | 14.7% | 13.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.8% | 3K | +26.4% | +2.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.6% | 3K | +20.5% | +0.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.7% | 1.2K | -0.8% | -2.9 points | |
| 4, held 4th | 13.9% | 1.2K | +20.6% | +0.2 points |
35.8%
moved from 2nd to 1st · 3K estimated branded searches · +26.4% vs prior month · +2.2 points
35.6%
moved from 1st to 2nd · 3K estimated branded searches · +20.5% vs prior month · +0.5 points
14.7%
held 3rd · 1.2K estimated branded searches · -0.8% vs prior month · -2.9 points
4.
Sugo13.9%
held 4th · 1.2K estimated branded searches · +20.6% vs prior month · +0.2 points
Compare search popularity between Fife Lane and its closest rivals
How has branded search demand for Fife Lane changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fife Lane in New Zealand rose from 2.6K to 3K.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand increased from 30.8% to 35.8%.
- Across the 11 months ending August 2026, Fife Lane’s estimated Share of Search among tauranga destination restaurants in New Zealand peaked at 37% in June 2026 and was lowest at 29.8% in November 2025.
- Across the 11 months ending August 2026, Fife Lane rose from 2nd to 1st among tauranga destination restaurants in New Zealand.
How did search popularity change for New Zealand tauranga destination restaurants in August 2026?
4 changes
In August 2026, Fife Lane overtook Harbourside Tauranga to take the highest estimated Share of Search among tauranga destination restaurants in New Zealand, at 35.8%.
In August 2026, Harbourside Tauranga gained estimated Share of Search among tauranga destination restaurants in New Zealand, from 35.1% to 35.6%.
In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.
Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.
How is Fife Lane measured?
Brandwave collects information about searches that people make online using Fife Lane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- fife lane
- fife lane menu
- fife lane nz
- fife lane restaurant
- fife lane tauranga
- fifelane
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