Brandwave

Solera vs Sugo:Which is more popular in New Zealand?

In October 2026, Solera had more branded searches than Sugo among Tauranga destination restaurants in New Zealand. Solera had about 2,070 branded searches, while Sugo had 740. Solera made up 19.6% of all Tauranga destination restaurant searches we track, and Sugo accounted for 7%. When we asked ChatGPT and Google AI Overviews about Tauranga destination restaurants, Solera appeared in all three answers and Sugo in two. Solera was mentioned before Sugo in every answer.

Among Tauranga destination restaurants in New Zealand in October 2026

Who do people search for more?

Solera, about 3 searches for every 1 for Sugo

Solera 2.1K searchesSugo 740 searches

Who does AI mention more?

Solera, mentioned in every answer we collected

Solera in 3 of 3Sugo in 2 of 3

Who does AI recommend more?

Solera, named ahead of Sugo in every answer

Solera first in 3Sugo never first

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Top Tauranga destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Solera appeared in all three answers. Sugo was mentioned in two out of three: in two of the three ChatGPT answers. Solera was listed before Sugo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solera1st
  2. Macau Bar Kitchen & Lounge2nd
  3. Harbourside Waterfront Dining3rd
  4. Sugo4th
  5. Fife Lane5th
  6. Harbourside Tauranga–
  7. Clarence Bistro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga destination restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Solera or Sugo more popular in search?

This chart shows how often people search Google for Solera and Sugo by name. Each line represents a brand's share of searches for all seven Tauranga destination restaurants we track, month by month, from searches in New Zealand.

Solera and Sugo among Tauranga destination restaurants in New Zealand, by month

Share of searches by month for Solera, Sugo. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbourside TaurangaFife LaneSoleraMacau Bar Kitchen & LoungeClarence BistroSugoHarbourside Waterfront Dining
Nov 202531.7%21.5%18.3%9.6%12%6.8%0.07%
Dec 202525.6%22.2%23.9%9.8%12%6.4%0.06%
Jan 202627.4%24.8%24%8.1%9.4%6.4%0.06%
Feb 202626.6%24.7%20.7%10%10.9%6.9%0.08%
Mar 202628.7%21.8%18.9%11.1%13%6.5%0.08%
Apr 202626.2%25%18.9%9.5%12.9%7.4%0.09%
May 202628.3%23.6%16.6%10.6%13.4%7.5%0%
Jun 202626.7%27.3%16.4%9.6%12.7%7.2%0.1%
Jul 202625.3%24.2%17.7%10.2%12.7%9.9%0.1%
Aug 202626.8%26.9%15.6%9%11.1%10.5%0.09%
Sep 202627.6%22.9%17.8%8.8%10.4%12.3%0.09%
Oct 202625.8%23.1%19.6%12.3%11.3%7%0.85%

How has branded search for Solera and Sugo changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga destination restaurants in October 2026?

3 changes
  1. In October 2026, Macau Bar Kitchen & Lounge overtook Sugo and Clarence Bistro to rank 4th among Tauranga destination restaurants in New Zealand, with 12.3% of the searches.

  2. In October 2026, Solera gained share of searches among Tauranga destination restaurants in New Zealand, from 17.8% to 19.6%.

  3. In October 2026, Sugo lost share of searches among Tauranga destination restaurants in New Zealand, from 12.3% to 7%.

How are Solera’s and Sugo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Solera’s and Sugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Solera

2 branded search terms

  • solera
  • solera tauranga

Sugo

2 branded search terms

  • sugo restaurant tauranga
  • sugo tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga destination restaurants

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